Why “Hidden Like Counts” Won’t Hurt Influencer Marketing
Ignite Social Media
OCTOBER 22, 2019
That began to plunge in December of 2013 and total engagements fell right along with it. Likes and comments can be an indicator of the relative popularity of one post over another. As with comments and shares, the social platforms will still utilize these signals in a continuing effort to predict the content you most want to see.
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