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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

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Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 188
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders. Be sure to follow Kristi on Twitter , Facebook , and Google+.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Students who are not already on Twitter are to join it and build up a follower base, tracking who looks at their tweets, etc. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. Jonah was not even on Twitter until about 8 months ago, but he started using it for Contagious.

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The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

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It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Another guide on best times that we compiled was done in 2013! But I think it’s time we shift our focus away from studies on the best time to post on social media. Outdated studies.

Study 111
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Flipboard – a news and social network aggregator.