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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders. Social Media / Social Networking. Sad Cat Diary.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. “Therein,” Jeff says, “lies the delta of value that aggregating those folks on Facebook creates.” Listen Now .

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The History of Social Media in 33 Key Moments

Hootsuite

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. and really set the tone for future tweets.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach. People expect businesses to respond on social media, and fast. People expect businesses to respond on social media, and fast. We include Social Engagement because it helps us measure the quality of our reach.