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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. So how does each of the social media algorithms work? Facebook algorithm.

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The History of Social Media in 33 Key Moments

Hootsuite

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” The first tweet ever, posted by co-founder @Jack Dorsey read: “just setting up my twttr.”

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach. In 2018, Facebook also announced that they would change their post ranking algorithm to prioritize personal posts over brand page posts in the News Feed. ” – Facebook.