Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? It “brings direct marketing discipline” into social media, and enables scale.

Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. All-in-one view of social media channels.

Trending Sources

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. G: What are the key ingredients of successful social media strategy? Create brand awareness on social media and work together with friend-brands.

Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. Please continue reading Top 29 Social Media Managers on Twitter and leave a comment if inspired. Related articles you may enjoy: How Social Media Should Connect Us.

Social Media Manager: How People See Me & What They Think I Do

Firebelly

A social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.” ” Have a look: And if you haven’t checked out Sh*t Social Media People Say , be sure to do so!

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Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube.

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” ” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis. A Strategy for Managing Social Media Proliferation.

Social Media Management Software Ranked and Rated

Convince & Convert

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” A Strategy for Managing Social Media Proliferation.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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Is your Social Media Manager Kicking A.$$?

Proactive Report

It seems like everyone and his proverbial dog are talking about the advent of the new model of media. How do you navigate these uncharted social media waters? Once you have the right personality, they’ll need training on how to use social media as a business strategy.

New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group.

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The Role of Big Data in (Social) Marketing. Key Technologies to Impact (Social) Marketing.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success.

Top 12 Blog Posts Of 2012

Firebelly

Here are the 12 most-read posts on our blog in 2012. Sh*t Social Media People Say. Facebook Page Management Tip: Ask For A Different Perspective. Social Media Manager: How People See Me & What They Think I Do.

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Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea.

Social Media Management Crisis: Don’t Play Possum

PWB Marketing Blog

Individuals online are now more likely to take to social media when they feel slighted, annoyed or otherwise compelled to comment. When receiving a negative social media comment, "playing possum" until the attacker goes away is never a good idea.

The State of Social Media In The UK

Mindjumpers

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper].

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. Only 19% reported using a social media management platform in 2011.

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. It was just a matter of time, as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list. Access to Social Signal. Launch Adwords for Social.

There's Plenty of Room to Grow for Enterprise Social

Stay N' Alive

On Thursday Altimeter Group released a report, titled "A Strategy for Managing Social Media Proliferation", on the state of social media strategy in global corporations with over 1,000 employees. The report is quite telling, suggesting that most organizations in this category simply aren't properly aligning business values with social media strategy and lack the proper tools to manage their.

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. This also includes some discussion of social media management systems.

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14 Ways New Facebook Betrays Small Business

Convince & Convert

Creating emotional connections is a luxury that is out of reach for small businesses where the Facebook page manager is doing so on her lunchbreak. Said Roland Smart , Director of Product Marketing at enterprise social media management software company Involver (whom I interviewed about Facebook’s changes). For small business that rely on third party tools to save time and boost social media efficiency, this is a problem. I get it.

Outsourcing Social Media – Is It Worth It?

SocMed Sean

I appreciate Matt taking the time to share an interesting experience he had with outsourcing social media management! Control Having social media in-house means you have complete control over what you do and when you do it.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time.

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Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software.

4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). My 2012 Social Media Predictions.

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The Most Remarkable People on Social Media Today

Unspoken

Since I couldn’t find any lists that suited my taste, I decided to start my own… “The Most Remarkable People on Social Media Today” My own social media hall of fame, so to speak. I believe we should highlight people who are doing remarkable work in the social universe and not only those who are just social celebrities. People are joining the social universe for a reason – to be social, to be heard and to be noticed.

5 Social Media-Related Pinterest Boards To Follow

Firebelly

Interested in social media, but still not sure where to begin with Pinterest? Start by following these 5 social media-related boards. Let’s Get Social. The Social Media Manager. Marketing + Social Media. Social Media Place.

How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

million users adding Time to their circles on the social network. Cathy Sharick, managing editor of Time.com, shared some tips for achieving success on Google+, as reported by Journalism.co.uk. ” Social Media Case Studies Google Google Plus Time

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Scaling Social Media by Changing Your Mindset

Justin Levy

With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. Scaling social media, especially within an enterprise-level company, can be hard.

How to Manage Social Media Profiles

yMarketingMatters

There are many social networking websites for smaller businesses. If you use all of these sites — or just one or two — that’s a ton to manage. Little wonder that business owners become overwhelmed when it comes to managing social media. This article will offer tips on how businesses can manage social media activities. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare.

Latest Social Media Tool Tips You Need To Know

SocialFish

There has been so much going on lately in the social media blogosphere that it seems the most efficient way to let you know the most important stuff is in a quick round-up post. Dirty little secrets: The trouble with Google’s social search (CNN).

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Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Here are 6 more tips on how to manage negative comments: Listen to what is being said. Managing Negative Comments in Social Media.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Social Media Marketing Tips and Tactics.

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How’s your community manager doing?

SocialFish

Rachel Happe has a really important post at the Community Roundtable about the lack of support she’s seeing for community managers. These strategists face the following pressures: To assess, reconcile and coordinate the ‘social’ approach across a wide range of enterprise functions.

Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.