The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Google 117

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Microsoft – 284,681,000. Coca-Cola accounted for nearly 14% of the 10.6

Brands 138

Trending Sources

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands.

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft’s New Logo.

Major Social Media Acquisitions: 3 Must-Reads


Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.

5 Essential Spreadsheets for Social Media Analytics

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Media.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. Microsoft Hardware Blog.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Microsoft was much further back, in 37th place.

Video 115

Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]

SocMed Sean

Especially as social media sites grow more and more popular and you continue to share information on them, the strength of your password is going to become more and more important. Guess what…according to the Microsoft guidelines on passwords , you just created a strong password.

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweets

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Klout’s Effect On The Classroom, Your Career & More


Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Q&A With CEO of Klout, Microsoft’s Latest Big Investment. Blog Social Media Social Media Marketing

Klout 80

Are Social Media Companies Overvalued? [Infographic]


Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

How to Make Social Media Infographics That Get Noticed

Convince & Convert

I’m using Microsoft Publisher, which most graphic designers would laugh at that, right? Then there are so many other things that have helped it explode in the last year, especially with social media. Jay is the founder of [link] and host of the Social Pros podcast.

Social Reach: Size Does Matter

Jason Yormark

A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Having a large social reach is certainly useless if none of those other things are happening. Almost 3 years ago a bomb dropped on me when Microsoft laid me off. I had failed to focus substantial efforts on my own social credentials. But one clear fact remains; MY SOCIAL REACH OPENED THE DOORS.

Three Social Media Predictions for 2012

Jeff Esposito

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. In 2012, I see companies really focusing on the fruits of their labor in the space. Much like Microsoft v.

This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Video 46

Asked For Your Social Profile Passwords In An Interview? Look The Other Way.

Jason Yormark

I’ve interviewed hundreds of folks over my career all the way from tiny start-ups to Microsoft, and never once considered asking for that sort of thing. Social MediaThere’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process.

How One Social Superfan Made The xx Album Release Go Viral

The Realtime Report

For the release of their second album , the band decided to use social media to create word-of-mouth buzz surrounding the release date. This fan was chosen based on the individual’s “frequent posting” to xx-related social media.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can marketers best utilize social plugins for the platform? ” 15 Ways To Use Facebook Pages for Business by Social Media Today.

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. We normally start recommending this approach when a firm’s media spend exceeds $5000/month.

Drupal 107

The Year Of More

Twist Image

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social.

Apple 44

Corporate social media: skate everywhere the puck has been and is going


I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of

Does Google Deserve More Credit?

Geoff Livingston

Yet if you ask social media experts they simply bag Google for +. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?).

Apple 56

Does a Social Score Make a CMO?

Geoff Livingston

A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? A CMO’s job is not to be a social media expert.

Klout 55

Just Another Screen

Twist Image

This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." microsoft. social media. Is TV becoming just another screen?

This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Are social business and corporate culture inevitably linked? ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. Does Being a Good Place to Work Impact Social Business? For each of the 100 Best Companies to Work For, I matched up their Social Business Index ranking (where applicable). Social Business Comparison.

5 Tips for Great Content Curation

Jobs Events Try Our New Social News App Welcome to Mashable! April 27, 2012 by Steve Rosenbaum. April 28, 2012 00:43:39. April 28, 2012 01:09:27. April 28, 2012 03:04:46. April 28, 2012 06:24:40. April 28, 2012 08:46:51. April 28, 2012 09:51:40.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Download a QR reader app (or other format like Microsoft TAG). Scotty’s is a 5-store chain of sports pubs rightfully lauded for their social media prowess, burgers, special hot sauce, and for generally having their act together in every respect. social media strategy

4 Reasons Google Bought Wildfire

Convince & Convert

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. It was just a matter of time, as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list. Access to Social Signal. Launch Adwords for Social.

Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

Before co-founding PageLever, Jeff Widman helped large brands like YouTube, Microsoft, and the Phoenix Suns rock their Facebook pages. facebook facebook case study facebook marketing facebook photos jeff widman Pagelever social media case study

Introducing the New Social Kid in Town:


Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. and focuses on exploring the possibilities of social search for the purpose of learning. How Social Is B2B?

Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

The recent proliferation of social media networks has increased awareness of online privacy issues. Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Avira, AVG and Microsoft Security Essentials.

Q & A: How to Solve Every Blogging Problem You’ll Ever Have

Viper Chill

With all the social networks available, guest posting and shiny new things that pop up everyday, it would be good to sift through these and just focus on those that do work. Their social media people had their work cut out for them as the negativity flowed in for weeks and weeks.

Moving Forward From My "Mormon Moment"

Stay N' Alive

As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints.

Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

Social MediaAs you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. I can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers.

Facebook’s IPO: 5 Must-Reads


But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. Facebook IPO Spawns New Wave Social-Media Angel Investors. Here are your 5 must-reads on Facebook’s IPO that we don’t want you to miss. Facebook IPO? Facebook future?

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. Eventually we would get the media cost, net-net, down to under $50 per new customer.

Why Curation Is Just as Important as Creation [OPINION]

Jobs Try Our New Social News App Welcome to Mashable! Blau has foretold the changes in media distribution and content creation. I used to drink from the real-time fire hose, because on the social web, everything was about real time,” says Brian Solis , author of Engage. Media.