Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. The tweet garnered not only the most retweets in 2012, but the most retweets in history (over 817,000, as reported by the Washington Post.).

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9

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Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? To participate, Facebook and Twitter users can go to this link and share their favorite 2012 tune, adding to a “blank canvas” that will eventually make up the mosaic.

Picking up on #measurePR (May 2012)

Waxing UnLyrical

Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of #measurePR on May 15, 2012 , when Rebecca Denison was our fabulous guest on the chat. 12-1 pm ET, using the #measurePR hashtag on Twitter.

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn


Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

Best Practices and How to for a Twitter Hashtag Chat

Bare Feet Studios

Hashtag chats on Twitter are one of the best ways to meet new people, learn new things (it’s a very dynamic form of crowd-sourcing!), Plus, it automatically adds the hashtag for you – so less typing. — ISLANDS magazine (@islandsmagazine) August 8, 2012.

6 Great Conferences to Attend Before the End of 2012

Convince & Convert

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach.

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Twitter Hashtags 101

Absolute PA

If you’ve been using Twitter a while you will have come across the hashtag. The hashtag groups tweets together on a particular subject into one place. When you click on the link you will see all the latest tweets containing that hashtag filtering out all of the other tweets. Hashtags are useful in all kinds of ways: to follow or search tweets on a topic of interest: #Photography, #XFactor, #SaveTheChildren, #Olympics2012.

How to Boost Your Number of Followers on Instagram


Use hashtags. Use the hashtag (#) function to start conversations about different subjects significant to your brand and indicate the theme of the photo. Look into which hashtags your followers and Instagram users in general are using that could be relevant to your brand.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign


The interesting part is that the story is not unfolded by the brand, but by a selection of Instagram photographers – Dan Cristea (@konstruktivist), Andie Drye (@andielinn), Chris Ozer (@chrisozer) and Kai Regan (@blitzkregan) – using the hashtag #hotelnoir. .

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Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). Events Philanthropy Shonali Burke #hungertohope #prsaicon prsa 2012 Razoo wfp world food programme world hunger day

Easy Ways for Brands to Maximise their Twitter Potential [Report]


Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. Using hashtags to identify themes or topics, can also increase engagement for brand tweets but don’t overdo it. Tweet.

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How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking.

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The Early Days of Hashtag Marketing

Twist Image

Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has Hashtag Marketing Arrived? ). Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition. What do you think about hashtag marketing? hashtag. hashtag marketing. Tweet this, get that.

The Pope tweets and so can your CEO

Sherrilynne Starkie

Even before the Pope’s first tweet, the #askpontifex hashtag had been hijacked by bigots and haters. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response.

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Will Election Day Tweets Help Determine the Outcome?

The Social Media Incubator

Taking part in twitter talk using hashtags gives you an instant common ground with strangers and non-strangers alike. Starting the conversation or partaking in a conversation using a hashtag as a tracker allows others to take part in the discussion while connecting with a larger audience. People are always watching the trending hashtags for great conversations and information they may not have otherwise heard or found out about for quite a while after they saw it on twitter.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Last month, it introduced its first branded hashtag page in partnership with #NASCAR. Insights branded hashtag page Events pages Expanded Tweets Hashtag pages Twitter Twitter API Twitter Cards Twitter video Walled Garden

Top tips for bloggers and brands

Sherrilynne Starkie

Is there a specific hashtag or keyword that should be used? Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

From #HungertoHope on World Food Day

Waxing UnLyrical

If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Pinterest grew an astounding 379,599% in 2012.

Use Instagram to Create Visual Engagement


The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication.

Obvious in retrospect, but genius.


Could you promote a hashtag that would enable you to find those photos later? Check out this video of a restaurant using hastagged Instagram photos of food from its diners to create their menu. This is so simple, but it’s total genius.

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

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The True Secret of Networking and Making Business Connections

Waxing UnLyrical

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. But #prsaicon (the hashtag for the conference since last year) is one that I always look forward to.

Durex #1Share1Condom Campaign Helps Fight AIDS

The Realtime Report

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. Social Media Campaigns AIDS condoms Durex hashtag campaign HIV Twitter campaign World AIDS Day

How Social Media Reflects Human Behaviour


second hashtagged #Sandy when the hurricane was at is highest on Oct 29 th. How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise.

22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

If you can’t make it to the event follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more. The Social Media World Forum is underway today and will go on through tomorrow in New York.

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Decide your hashtag. If you have a hashtag you’ve been using frequently to drive attention to your cause/campaign, use that, instead of creating a new hashtag. There is already a level of familiarity built into that hashtag.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Additionally, the #nbcpolitics hashtag is included, as it was in the offending tweet, to make sure that the apology is visible to the same audience. Headline from CNN. Bad things can happen to any business or brand.

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How To Use Pinterest to Advance Your Organization


ASPCA is using a hashtag in their description: #EndAnimalAbuse. Are there hashtags on Pinterest? Yes, you can use hashtags with Pinterest. On Pinterest, clicking on a hashtag will conduct a search of the term following the hashtag and takes you to the results of the search.

#HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot

Waxing UnLyrical

Tomorrow night, from 8-9 pm CT (9-10 pm ET), Arik Hanson and Valerie Simon , who created the #HAPPO hashtag ( Help a PR Pro Out) and chat, are bringing back this terrific Twitter chat to help you out. So you got the job … now what?

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Flash Mobs Go Social in India

Waxing UnLyrical

While tweets by the IBM team reached a lot of folks on Twitter, the company did poorly when it came to the related hashtag ( #IBMFlashMob ) trending. What the iPhone is to smart phones, flash mobs are to marketing.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists.

How to Apply Social to Conferences


Set up the conference hashtag early and promote it often. Some examples: creating a social media guide for conference participants; making sure all slide templates have hashtag information and speakers’ Twitter handles; including Twitter handles on attendee nametags….

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.”

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Using Social Media For Sustainability: WiserEarth Does It, And Well

Waxing UnLyrical

There was an LCD screen in the room where we all had gathered and we could read, tweet, talk and discuss at the same time using the right hashtag! The social network, as most of us think of it, is nothing more than the likes of Facebook or Orkut, among others.