Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. As Rebecca Lieb says in her new book about Content Marketing : It’s time to think like a publisher. Like my page on Facebook.

Curation 106

Curation Trends Curata Social Media 106

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Twist Image

NOVEMBER 14, 2012

Over the course of the week (in-between episodes), I simply look at my Twitter and Facebook feed for people saying and doing interesting things and I reach out to those who I think might have something unique to say about a specific topic related to marketing, communications, business books, leadership or personal development.

How To 97

How To Apple iPhone Software 97

Social Media Strategery

FEBRUARY 21, 2012

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. Thing is, they're GOOD at it. They're honest.

Social Media 106

Social Media Twitter Sports Feed 106

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Create an emotional connection by maintaining focus on your subject.

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Issues Survey Campaign Authentication 136

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

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Statistics ROI API Analysis 159

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). What happens if Twitter. nah, I’ve all but given up on Twitter. Will we one day call all feed-centric social media 'Facebook' like we call all search engines 'Google'? .” Oh, no. We already use “social” in isolation.

Social Media 154

Social Media Consultant YouTube Instagram 154

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 94 crore (~ $15.1M) in FY 2012 to Rs.300 Twitter Google+ LinkedIn Will India See a Rise in Digital PR? reading and traveling.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Twitter is preparing for its biggest surge in event traffic with the London Games. Chad Ochocinco is regarded as one of the more savvy users of Twitter in the NFL.

Sports 133

Sports Social Media comScore Tweetdeck 133

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Kikolani

MARCH 29, 2013

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog? Find out how to use Twitter as your source of social proof testimonials. Here are clips from some of the best funny and cute animals in 2012!

Mashup 122

Mashup Resources FeedBlitz RSS 122

Kikolani

DECEMBER 23, 2011

7 Reasons Having a Twitter Feed in Your Sidebar is a Really Dumb Idea – Many people wonder if putting a twitter stream or feed in their website’s sidebar is a good idea. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012?

Mashup 119

Mashup Resources Remix Handbook 119

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. While it’s wise to avoid filling anyone’s feed with senseless updates, stay top of mind to your fans by posting often.

B2B 107

B2B LinkedIn Tips Marketing 107

Mindjumpers

MARCH 5, 2014

Enter Twitter and Facebook whose popularity started to increase around this time. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. What Facebook’s News Feed Algorithm Means To Your Reach.

Social Media 200

Social Media Mobile MySpace Trends 200

Twist Image

MARCH 8, 2012

If you have not seen the Kony 2012 video, you may be living under a rock. Twitter spam. Part of the campaign is to Twitter spam twenty celebrities and twelve policy makers (20 and 12 - very smart). non profit marketing. social media marketing. twitter spam. Visit kony2012.com com to find out why and how.

Class 111

Class Social Media Vimeo YouTube 111

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. Twitter Google+ The Arrogance Of Being Right. The first is a response to Yahoo!

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Kikolani

FEBRUARY 1, 2012

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. Moreover, Danny also commenced a marketing training program, published his book, and found the time to get married in the process. 7 Reasons Why Having a Twitter Feed in Your Sidebar is a Really Dumb Idea.

Blogger 167

Blogger Blogosphere Training Industry 167

Buzzlogix

APRIL 16, 2017

Buzzlogix’s powerful social listening tool includes topic streams (feeds of posts from across the web), post scheduling , alerts and messaging. Our tool lets you listen in real time to the conversations around your brand, your market and your competition. Buzzlogix allows for scheduling of content to Twitter and Facebook.

Team 40

Team Tools Social Media Marketing 40

Convince & Convert

FEBRUARY 22, 2013

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 134

Brands Film Hashtag Campaign 134

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. The winds are blowing strong in this direction.

Mobile 147

Mobile Apple iPhone Applications 147

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. Instagram is a photo sharing app that is now owned by Facebook.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). Is Instagram the future of e-commerce?

Instagram 97

Instagram Brands iPhone Adwords 97

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now .

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

ProBlogger

FEBRUARY 20, 2017

Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. Feel free to get in touch to learn more on Twitter. The Punchline.

Video 54

Video Strategy Content Marketing 54

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. The company’s fluency in social media drove holiday sales in 2012.

How To 129

How To Retail Buy Mobile 129

Kikolani

JANUARY 13, 2012

New, Inspirational Ways to Develop Engaging Article Ideas – Check out my list of inspirational ways to develop engaging article ideas using new websites and sources for 2012 and beyond. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Also, be sure to follow him on Twitter @jasonphines or Google+ !

Mashup 117

Mashup Resources How To Remix 117

Convince & Convert

MARCH 15, 2013

The RSS feed is: [link]. Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. She was mentioned on Twitter every 27 seconds during SXSWi. in 2012 for television, digital, mobile, print, magazines, and outdoor. We couldn’t do it without them! Listen Now .

Communities 138

Communities GPS How To Social Media Management 138

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115