Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media 175

Social Media Discount Comparison Social Networking 175

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO. The Fastest and Slowest News Sites in 2012. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video).

Press Release 119

Press Release SEO Digg Reddit 119

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. However, it is not for everyone. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192

Webbiquity SMM

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In reality, no two people interacting with your business in any way are entirely alike.

Trends 166

Trends Marketing Influencer B2B 166

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. But you could also make use of tools like surveys and social listening.

Issues 134

Issues Survey Campaign Authentication 134

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Declines in StumbleUpon Traffic: 2012 vs. 2011. One thing to point out is that not every site experienced a decline in 2012.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. According to a recent report by Burst Media , nearly half of respondents (49%) liked or followed brands on social media.

Buy 183

Buy Brands Facebook Survey 183

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics FAQ 120

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 122

YouTube Notification Video Trends 122

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Generate more, better ideas and boost engagement.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

The Realtime Report

OCTOBER 23, 2012

A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users. Which site has a greater percentage of users engaging with brands? Of course, Facebook is still way ahead of Pinterest in terms of reach.

Buy 194

Buy Retail Survey Social Networking 194

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

Study 256

Study Social Media Survey YouTube 256

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. 30 Terrible Pieces of Social Media Advice You Should Ignore.

Statistics 159

Statistics ROI API Analysis 159

Adam Sherk

MARCH 19, 2012

The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. A diversified social strategy incorporates a wide range of methods for growing audience and making meaningful connections with users.

News 135

News Organization Twitter Facebook 135

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S.

Study 40

Study Social Media Marketing Research 40

ProBlogger

SEPTEMBER 10, 2011

One of the cool things about the Carlton Football Club in the last 12-18 months is the way that they’ve been reaching out to their supporters via social media – this blogger outreach day is just one example of it. At that gathering the club listened to supporters about how they’d like to see the club engaging online.

Social Media 41

Social Media Engagement Training Blogger 41

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director. Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S.

Policies 156

Policies Skills Class Communities 156

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. Brands are still grappling with basic social media chops, better conversion on e-commerce sites and nearly nowhere to be found when it comes to providing value through a mobile device. You may have heard this line before.

Tumblr 106

Tumblr Mobile Sample Samples 106

Convince & Convert

JUNE 12, 2012

Yes, you need to build an audience first, and yes, increasing your fan engagement helps support any future conversion efforts. When we surveyed Facebook advertisers earlier this year, we found that most advertisers are not following advertising best practices. The data does not lie. Want to learn more about Facebook advertising?

Facebook 159

Facebook Real Estate Advertising Case Study 159

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S.

Social Media 229

Social Media Hubspot B2B Marketing 229

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

Syndication 103

Syndication Marketing Advertising SEO 103

Convince & Convert

JUNE 19, 2012

A larger study conducted by social media agency SocialCode in the fall of 2011 suggests that Facebook fans are approximately 291% more likely to convert on any of the 7 engagement actions on a Facebook fan page than non-fans, which includes the ability to purchase products and services. Converting Delivery to Dollars.

Facebook 157

Facebook Study Apple Consultant 157

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

ProBlogger

JANUARY 16, 2012

As a blogger and podcaster I am always so curious as to how they use social media in their businesses. If I were to generalize, most of the millionaires I interview use social media, or at least have someone in their company use it. The easy-to-share aspects of social media make it hard for a business to ignore.

Social Media 46

Social Media Small Business Twitter Blogger 46

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. This not only gets a good number of comments – it gets readers DOING something quite involved which is a sign of real reader engagement. Share Opinions. 161 people added a comment.

Communities 40

Communities Strategy Forums Project 40

Mindjumpers

DECEMBER 19, 2012

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey.

Report 242

Report Retail Survey Social Graph 242

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120