Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

Case Study 256

Case Study Blogger Study Campaign 256

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

Trends 279

Trends Marketing Mobile Wireless 279

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

Engagement 277

Engagement Facebook How To Eventful 277

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. Many Ways to Engage.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. 1) Driving traffic - The challenge in 2011 is the same in 2012. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Things move fast in social media. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

APRIL 27, 2012

Tweet We have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 215

Engagement Social Media Facebook Examples 215

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. But as the #Nifty50 moves forward, our goal—our passion—is to add a third component to the #Nifty50 brand, an objective for social good. to 50 disadvantaged kids in all 50 states.

Twitter 188

Twitter iPad Apple B2B 188

The Realtime Report

AUGUST 23, 2012

Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign. However, voters were less likely to engage with posts about the economy. Most surprising, however, is that neither candidate chose to really engage with voters on social media.

Campaign 181

Campaign Engagement Social Media Study 181

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It used milestones and pop culture events to create engagement. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? We are all anxiously awaiting John Trader’s engagement index - now that would be something nice in our stocking, wouldn’t it? What the #measurePR Community Thinks of 2012. New trends? Any goals?”.

Communities 169

Communities Klout Trends Analytics 169

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. But that’s a little easier said than done. We want to help. Instagram general demographics.

Instagram 145

Instagram Social Media Marketing Survey 145

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Similar Posts: 3 Ways To Great Social Content. 10 Social Media Trends for 2013 – Get Started!

Social Media 266

Social Media Upcoming Platform Feed 266

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Fail to put any measurement plan in place.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. They help you engage with your audience in a fun and casual way.

Social Media 156

Social Media Tips Review SEO 156

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Mobile augmented reality for consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

Adam Sherk

APRIL 24, 2012

Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media activity and the overall user experience. Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012.

Sites 187

Sites News Yahoo Comparison 187

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

Training 76

Training Course Social Media Press Release 76

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.

Social Media 249

Social Media Case Study Marketing Project 249

Mindjumpers

FEBRUARY 28, 2014

The UK Pepsi Max ad featuring daredevil stuntman Damien Walters popped up on several media websites as “video of the day” this week while time will tell if the action packed Jägermeister ad will follow in the viral footsteps already laid. Similar Posts: Social Videos – Why, Where And How? Storytelling. The outcome.

Social Media 221

Social Media Advertising Trends Brands 221

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Firebelly

DECEMBER 12, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants. 30 Brilliant Social Media Marketing Tips From 2011. The State of Social Marketing 2011 – 2012.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Firebelly

FEBRUARY 27, 2012

The Academy Awards were last night so let’s take a look at posts related to the Oscars and social media. Social Media Tips from the Oscars. Oscars 2012: Miso, GetGlue and Other Social TV Apps Take Aim. And The Oscar Goes To…Social Media! Below are your 5 must-reads.

Social Media 168

Social Media Applications Sites Eventful 168

Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.

Social Media 200

Social Media Mobile MySpace Trends 200

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO. The Fastest and Slowest News Sites in 2012. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video).

Press Release 119

Press Release SEO Digg Sports 119

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Facebook Engagement Rates Continue to Grow [Report]. What are your predictions for 2013? Similar Posts: The Demographics of Twitter Users [Study].

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Akamai Marketing

SEPTEMBER 20, 2012

Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media. For those of us in social media, it sometimes seems as though everyone participates in social media.

Social Media 167

Social Media Class Groups Groups 167

Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media 175

Social Media Discount Comparison Social Networking 175

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180