Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. It’s not just noise; Canadians were able to influence government policy.

Committee 312

Committee Mashup Policies Wikipedia 312

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. Active engagement with recognized resource sites. Quality, regularity and popularity of written work – books, blog posts, articles, EBooks etc.

Influencer 81

Influencer Klout Marketing eBook 81

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! understand how to find and Engage social networks online. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Proactive Report

NOVEMBER 12, 2011

Find the influencers in each node of the graph. They had a Twitter feed, a Facebook page and a YouTube Channel going, but the weren’t too sure who they were talking to in which channel. She now knows exactly who they’re engaging with in each social site, and what kind of content works for that audience.

Trends 103

Trends Social Media Social Graph Analysis 103

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We hypothesized that the weight of a negative feedback Edge was increased significantly with the most recent Edgerank change in September 2012. Engagement.

Brands 244

Brands Social Graph Report Groups 244

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Start a Facebook page just so “we can have a Facebook page. Start a Facebook page just so “we can have a Facebook page. Those are all important factors in how NOT to engage in social media.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. For the first seven years, YouTube rewarded videos that got clicks, rather than the ones that kept users engaged. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch.

YouTube 145

YouTube HootSuite Metadata Notification 145

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? Common examples of dark social are: Private messaging apps (e.g. Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

SEPTEMBER 5, 2012

Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. UAWomen has over 17,500 followers, and uses the account to engage followers (“What race(s) are you gearing up for this fall?”), Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

Pixlee

AUGUST 10, 2020

Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content. Although not as self-serve as Facebook or Twitter, TikTok offers functionality for you to advertise your brand on TikTok. TikTok marketing gives marketers a new look into an emerging engaged audience: Gen Z.

Video 98

Video Marketing UGC Hashtag 98

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Data 217

Visually SM

AUGUST 19, 2020

Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. In the next topics, we will teach you the way to successfully engage with your audience online and find out the platforms they use the most. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Engagement with your community should be the ultimate goal. link] — Wendy’s (@Wendys) December 6, 2018 Add to that, they work hard listen to the conversation and then engage with their followers. Who’s next?

Social Media 220

Social Media Meme Advertising Strategy 220

Waxing UnLyrical

MARCH 14, 2011

Facebook had a mere 20 million registered users. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. Sphere of Influence. Image: familymwr via Flickr, CC 2.0.

Vocus 274

Vocus Flickr Training Posterous 274

Laurel Papworth

AUGUST 5, 2012

Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and so on? COMPUTER COURSE: Facebook has one billion members – are you ready? Are you customers on Facebook?

Class 75

Class Facebook Course Foursquare 75

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Identify key influencers that can spread your messages. Engage and facilitate conversations.

Template 111

Template Templates Social Media Strategy 111

Convince & Convert

APRIL 11, 2014

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. People in Germany, France, and Spain created their own Facebook pages in their respective countries to get the word out.

Automotive 143

Automotive Campaign Engagement Social Media 143

Unmetric

NOVEMBER 12, 2019

Today, influencers are doing the same thing. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. To begin with, let’s see what Nike did around September 2018 to cause their Facebook audience size to spike. So they go and buy followers to inflate their numbers.

Social Media 84

Social Media Analysis How To Analytics 84

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Idaconcpts

SEPTEMBER 23, 2013

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. While there are critics of the Microsoft design language, it is not possible to deny the influence that it has on mobile web design. of Baby Boomers, 62.2% of Gen Xers, and 63.2%

Mobile 135

Mobile Microsoft Statistics Apple 135

The Realtime Report

SEPTEMBER 25, 2012

”Users who engage with a brand and pin a brand’s content have a high intention to purchase those items that they pin,” Gangeri told ClickZ. We want to be where the high quality engagement/leads are.” PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

MAY 1, 2014

.” Click the play button to listen here: ">[link] Read on for the full highlights: [link] BringJerryHome.com Creator, Bob Pfeifer Bob Pfeifer @bringjerryhome In 2012 when Bob’s son Jerry didn’t return from a trip to Central Europe, Bob knew nothing about social media. Bob found very little resistance to his efforts.

Software 147

Software Social Media Skills Team 147

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Metrics 167

Metrics Statistics Organization Influencer 167

Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Identify key influencers that can spread your messages. Engage and facilitate conversations.

Template 56

Template Templates Social Media Strategy 56

Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Both through improved ranking signals and indirectly through increased user activity and engagement signals. User Actions and Engagement Signals. So make sure to get it right.

SEO 100

SEO Syndication Marketing NoFollow 100

Later

JANUARY 1, 2020

In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Influencers are expected to be posting to their grid only 2 times per week in 2020!

Trends 87

Trends Instagram Marketing Influencer 87

Kikolani

FEBRUARY 1, 2012

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. A perfect example of this is Amy Porterfield , who, in less than one year, has become known as one of the premier experts on using Facebook for marketing and business. We all want our blogs to grow.

Blogger 167

Blogger Blogosphere Training Industry 167

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. He has over 3 million highly engaged Twitter followers. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Sports 134

Sports Social Media comScore Tweetdeck 134

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. When they need you, they’ll engage.

Mobile 149

Mobile Apple iPhone Applications 149

Laurel Papworth

JULY 2, 2013

Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Course 102

Course Social Media Press Release Class 102

Pixlee

NOVEMBER 3, 2016

It shows how users view, share and engage with your content. On Facebook, social media data includes numbers of likes, increases in followers, or number of shares. On Instagram, hashtag usage and engagement rates are included in the raw data. It has a per-follower engagement rate of 4.21 Update Your SEO Strategy.

Data 40

Data Social Media Marketing Influencer 40

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Catering to its target audience, this online dating giant has a strong and engaging presence across social media platforms. Instagram: 444K Facebook: 1.7 Tinder barely needs an introduction.

Social Media 59

Social Media Engagement Strategy Meme 59