79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). 70% of marketers plan to increase the number of different social platforms they use in 2012.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #3 – Provide Valuable Content!

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Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Angelina is Director of Social Media and Content for LexisNexis in Atlanta.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].”

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Content Marketing Findings. The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%).

15 Informative 2012 Marketing Infographics

Pamorama

How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. Infographics Marketing Social Media Stats

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Revisiting My 3 Words for 2012

Justin Levy

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. Welcome to July.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Will Google+ be a “Facebook killer” or just Google’s next failed social network?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Content needs to be informational and neutral in tone.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Whenever I write about content, I always think of books.

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

2012 has been the year of many great achievements and little downfall for the social network. Adding Timeline applications to pages is not the only 2012 change that has been of great importance to brands interacting with their consumers on the network.

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com

Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. The bar to write content was reasonably high. ▼ 2012. (4).

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Increase CTR (20-30%) and minimize bounces which occurred because users couldn’t find relevant content.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. A blog is one of the best ways to continually produce fresh content for your website.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular.

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The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.

2012 Is The Year of Visual Communication

Mindjumpers

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics.

The Best Business Books Of 2012

Twist Image

A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say).

Six important shifts for social media in 2012

Dave Fleet

Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012.

Content Marketing: Hunting The Visual Gold [Infographic]

Mindjumpers

Amplifying your copy with high quality visuals creates great, engaging content. In our daily work with content marketing, we focus on how to create content that fits the context. Are you already turning your content marketing into visual gold?

Where does content fit in Facebook’s new marketing model?

Dave Fleet

” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

How To Start A Blog In 2012

Twist Image

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. You have to do this, not to cram content into a Blog, but because only through the frequency and habit of writing will you get good. Poor spelling and bad grammar undermines your content and your critical thinking. Starting a Blog is easy.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand .

2012 Social Media Predictions: 5 Must-Reads

Firebelly

Below are 5 must-reads related to 2012 social media predictions that we wouldn’t want you to miss. Social Media Predictions For 2012. Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.

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How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Sharable Content With Global Appeal.

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Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality.

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.

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3 Ways To Tell If Facebook Fans Like The Content You’re Curating

Firebelly

You’re curating content on your Facebook page. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. You hope and think your fans appreciate it, but how do you know ?

Top Tips on Writing Great Content

Idaconcpts

Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. So here are some tips to help you create great content. Remember: Your Content Is Still There to Do Its Job.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity SMM

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. A common mistake is to dump all your content onto one board.

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The Anatomy Of Content Marketing [Infographic]

Firebelly

The ContentPlus Infographic: The Anatomy of Content Marketing below depicts the importance of an integrated marketing approach. This approach includes content marketing through curating, creating and promoting the brand’s core ideas and values to its clients.

Social Media Stats [Infographic]

Mindjumpers

A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. billion pieces of content are shared. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.

My 2012 Reading Challenge: 36 Books

Dave Fleet

Content Rules ( here’s my review ). For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32.

How to Use Powerful Content to Snare New Customers

Idaconcpts

Great content is an asset to any website. However do you really understand how to best use content to attract customers? Even with the best content in the world it can be difficult to converting browsers into customers.

How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. How Do You Make Your Content Interesting?

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. To be effective, orignal, quality content is key and until recently companies had often underestimated the time and resourses required.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts.