79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). 70% of marketers plan to increase the number of different social platforms they use in 2012.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Trend #3 – Provide Valuable Content!
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Angelina is Director of Social Media and Content for LexisNexis in Atlanta.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
For the London 2012 Olympics, the organizers and the International Olympic Committee (IOC) has recognized that people want to receive their event news in different ways. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. They dub the infographic “ECONOLYMPICS” Content Marketing Online Advertising Social Media 2012 followers infographic olympics social media tweet twitter
How to Create the Perfect Facebook Fan Page, 2012 Edition
Techipedia: Tamar Weinberg
AUGUST 21, 2012
I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].”
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Content Marketing Findings. The most popular forms of content marketing for B2B companies are social media excluding blogs (79%) and article posting (78%).
15 Informative 2012 Marketing Infographics
MAY 20, 2012
How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. We live in the age of data. The information collected by the world’s databases grows by an astounding 40% annually. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. Infographics Marketing Social Media Stats
Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]
OCTOBER 26, 2012
2012 has been the year of many great achievements and little downfall for the social network. Adding Timeline applications to pages is not the only 2012 change that has been of great importance to brands interacting with their consumers on the network.
Revisiting My 3 Words for 2012
JULY 1, 2012
We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. Welcome to July.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012. Mobile Content.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. Will Google+ be a “Facebook killer” or just Google’s next failed social network?
Good Content vs. Bad Content
APRIL 2, 2012
I spoke at a content marketing conference a while back, and sat horrified in the audience while another speaker advised an audience full of newbies that 50 short, keyword optimized posts are better than a few longer pieces. ” Bait content does not get shared.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Content needs to be informational and neutral in tone.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.
Three Most Important Content Marketing Lessons of 2012
NOVEMBER 27, 2012
This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Whenever I write about content, I always think of books.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. and articles/guides, whereas audio content and podcasts are the least popular.
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google.
Five Tips for Preparing for 2012
DECEMBER 14, 2011
But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Where do you see yourself at the end of 2012? We spent a good portion of the year getting as lean as we could by doing some of these things in order to make cash king in 2012.
2012 Is The Year of Visual Communication
MARCH 19, 2012
The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics.
Five Things Bacon Can Teach Us About Content Marketing
AUGUST 27, 2012
This cultural phenomenon didn’t take shape overnight and there are hidden secrets to bacon’s success that can be applied to a content marketing strategy. Five Things Bacon Can Teach Us About Content Marketing. Your content should follow a similar philosophy.
Content Marketing: Hunting The Visual Gold [Infographic]
NOVEMBER 30, 2012
Amplifying your copy with high quality visuals creates great, engaging content. In our daily work with content marketing, we focus on how to create content that fits the context. Are you already turning your content marketing into visual gold?
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand .
Three Values to Hold High in 2012
JANUARY 16, 2012
Three Values to Hold High in 2012. the individual level, mastery means staying up-to-date on social media best practices, curating engaging content, and having the right plug-ins on your blog to make it successful—however you define that.
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
Therefore, today I have created a list of 10 types of content you can use for your blog. 10 Shareable Content Ideas. At the beginning of the year, there were lots of blog posts written about the three words people were using to drive their success in 2012.
How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
APRIL 3, 2012
Wednesday, January 4, 2012. How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing. The most interesting wave hitting the social web in 2012 is social curation. The bar to write content was reasonably high. ▼ 2012. (4).
Social Media Stats [Infographic]
JANUARY 18, 2012
A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. billion pieces of content are shared. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Increase CTR (20-30%) and minimize bounces which occurred because users couldn’t find relevant content.
How a Non-Writer Cranks Out Content
JUNE 21, 2012
Content marketing. A crappy first draft has the skeleton of a good blog post; it has strong content, it’s ordered in a way that makes sense, and it gives value to the reader. Communication Content Writing brad farris content content marketing non-writer yuvi zalkow
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. London 2012 on Facebook, Twitter and Beyond. The 2012 Games had 48 different Twitter accounts, with a total of 1.9
Is Content More Important than Conversation?
FEBRUARY 6, 2012
That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation. You have to create value with content.
How Brands Used Twitter in 2012
JANUARY 7, 2013
Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage.
How to Make Your Content Go Viral
FEBRUARY 7, 2012
It’s about great creative, great content, and some fairy magic dust. Myths Social Media content that goes viral the atlantic uzi shmilovic viral content virality coefficientWe have an internal joke when a client or prospect asks us to help them create something viral.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Fresh content. A blog is one of the best ways to continually produce fresh content for your website.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. It stands to reason then, the more content you create, the more leads you generate.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.
Six important shifts for social media in 2012
DECEMBER 31, 2011
Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Key to measuring more effectively, but with far, far broader effects, integration (and the breaking down of silos) will become even more key in 2012.
The Best Business Books Of 2012
DECEMBER 13, 2012
A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. Read a good business book this year? Looking for the perfect holiday gift? I'm usually one to shy away from "best of" and list-like posts, but 'tis the season (as they say).
What Makes Social Content Great?
DECEMBER 7, 2012
True, the examples were not taken from the brands’ finest social media hour, but they were not all totally off either… What illustrates great content is that it doesn’t fit into a template ready to be copied by any brand in any social media update.
The New Face of SEO: Content Creation Comes First [Infographic]
DECEMBER 6, 2012
Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. Similar Posts: Put Content Marketing at the Heart of Your Brand Strategy.
Get More Shares on Your Content with these Five Tips
SEPTEMBER 25, 2012
If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. This is evidence of a change in content consumption behavior. Enable Content Discovery.