Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

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Engagement Facebook How To Eventful 277

Justin Levy

JANUARY 1, 2012

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012. Consistency.

Upcoming 140

Upcoming Project Energy Organization 140

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

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Twitter iPad Apple B2B 188

Mindjumpers

JUNE 27, 2012

I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. The company explains: “ Blipp v. &

Engagement 257

Engagement Mobile Buy Team 257

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.

Engagement 194

Engagement Automotive Brands Paid Search 194

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Grade: Good.

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Project Review Process Team 100

The Realtime Report

JANUARY 17, 2013

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. only 4% think that a leader?s

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Company Social Media Survey Tumblr 192

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. With each question asked and picture shared, their fans are responding — and Kotex is engaging in return. Women are dishing it up. Women are dishing it up.

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Company Tumblr Case Study Hashtag 152

Firebelly

JULY 2, 2012

Photos, Engagement Are Keys To Facebook Marketing Success. Panelists at the “Facebook Places: Deals and Store-Level Marketing,” discussion at the agreed that photos and personal engagement with fans usually leads to success. Want To Really Engage With Facebook Fans? Post a picture. Listen To Them.

Conference 186

Conference Marketing Banking Analysis 186

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

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Twitter iPad B2B Apple 101

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

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Survey Report Social Media ROI 250

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

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Brands Marketing Real Estate Collaboration 148

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. Mentions of brands on Twitter grew 113% in 2012. If your company plans to improve their performance in 2013, getting social media right should be a priority.

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Training Company Social Media Skills 93

Proactive Report

NOVEMBER 12, 2011

You start by listening and gathering information about your brand/s, your company and your competitors. Johns Hopkins Medicine, like most companies and organizations, started in social media without much of a strategy. Social Media Intelligence is definitely a trend to watch in 2012. Map your brand’s social graph.

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Trends Social Media Social Graph Analysis 103

Webbiquity SMM

DECEMBER 12, 2012

However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.” How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

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Google Tips Bookmarklet SEO 216

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

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Engagement Video Brands comScore 167

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. The rise of Social Intelligence. Content creation and curation.

Analytics 92

Analytics Trends Social Media ROI 92

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. to 4.30pm).

Training 76

Training Course Social Media Press Release 76

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Social Listening.

Trends 166

Trends Marketing Influencer B2B 166

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In 2012, Facebook became the first social media network to ever surpass one billion monthly users. What tips do you have for companies interested in using the platform in 2022?

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Facebook Strategy Marketing Travel 130

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. It began when I was at my previous company in the enterprise peer-to-peer data backup space. From this, Unmetric was born.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 120

YouTube Notification Video Trends 120

Mindjumpers

AUGUST 16, 2012

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. The number of users who play games on Facebook has jumped from 205 million last year to 235 million as of today. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again?  ” 2.

Team 79

Team Engineering Company System 79

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Analysis 198

Analysis Metrics Questions Communities 198

The Realtime Report

NOVEMBER 2, 2012

LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. Steve Sordello wrote on the LinkedIn blog : “The last few months mark the most significant period of product development in the company’s history.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Those are all important factors in how NOT to engage in social media. Your strategy doesn’t have to set in stone, but it should be well thought-out and should be flexible enough to change as you learn and engage more.

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Social Media Tumblr StumbleUpon Digg 280

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 2012 will be a year of even more aggressive innovation.

Trends 258

Trends Facebook Sports Blogosphere 258

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. This is arguably a first on Instagram and companies and brands should be inspired by their creative approach.

Report 149

Report Instagram Social Media Communities 149

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. After conducting a study, the firm advised the government that it was time to engage with Canadians using social media tools.”. March 2012: Ottawa’s Twitter top 20.

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Committee Mashup Policies Wikipedia 312

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. unique visitors in March 2012, whereas the brand’s Facebook page attracted 14 times as many with 320,000 visitors within the same period. Facebook pages are the go-to destination.

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Report comScore Marketing Groups 277

ProBlogger

DECEMBER 30, 2011

Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. He also has a talent for community engagement. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Hootsuite

JANUARY 31, 2024

Will it impact engagement? For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment. Here are the results: The tweet earned 8,155 impressions , received 385 total engagements , and generated an engagement rate of 4.72%.

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HootSuite Metrics Engagement Feed 78

Firebelly

FEBRUARY 27, 2012

By Shira Lazar Here’s how the Academy of Motion Picture Arts and Sciences and ABC are engaging digitally to bring viewers closer than ever to the main event — and giving business owners ideas for how to similarly engage with customers. Oscars 2012: Miso, GetGlue and Other Social TV Apps Take Aim.

Social Media 168

Social Media Applications Sites Eventful 168