Hootsuite
JUNE 28, 2023
The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. FAQs about dark social What is an example of dark social?
Waxing UnLyrical
MARCH 14, 2011
To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. It’s the title of a popular book on social media. Image: rajkumar1220 via Flickr, CC 2.0.
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ProBlogger
JANUARY 6, 2013
My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. She is extremely talented at curation, and combines her community-building skills with her keen sense of strategy. Well, I disagree.
ProBlogger
DECEMBER 12, 2012
Answers for popular FAQs within your subject area. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say. What do you love to do? The answers to these questions will give you a solid idea about what to cover with your product.
Convince & Convert
MAY 28, 2012
Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. Kellogg’s failed on this point in April, 2012 during a Facebook-fueled crisis about the soy ingredients of their Kashi brand. Create a Crisis FAQ.
Convince & Convert
MARCH 3, 2010
corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Sign up right now at a totally reduced cost for 2012 for a limited time. Your strategies must employ content creation, community management, local/maps optimization, among others. Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more. Community Management.
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