Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. So how can your brand create engagement around the milestones?

Engagement 277

Engagement Facebook How To Eventful 277

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

Social Media 217

Social Media Trends Smart Phone ROI 217

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 89% of Instagram’s community lives outside of the U.S. Russia: 42 million.

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Facebook Sports Blogosphere 258

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

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Campaign Facebook Marketing Mobile 235

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Read the benefits of having your own blog and using social media to market it.

Mashup 113

Mashup Resources SEO RSS 113

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. digital marketing.

Engagement 93

Engagement Banking Loyalty Hotels 93

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? It used milestones and pop culture events to create engagement. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. Using an influencer marketing tool like Pixlee’s CRM is a great way to narrow down influencers in your niche by location. Showcase Diverse Summer Looks.

Influencer 95

Influencer Campaign Apparel Travel 95

Mindjumpers

MAY 31, 2012

It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. In this post I want to put focus on the social kernel and why it is important to have it in mind when you build communities and costumer relationships through Facebook.

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Case Study Communities Campaign Study 264

Mindjumpers

FEBRUARY 6, 2013

It is a matter of brands understanding the true values and dynamics of a community. It is a question of actively engaging with your fans and followers, preaching transparency and interaction on the premise that both serve your brand and your target group. Facebook 2012: This Is What Success Looks Like [Infographic].

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Statistics Analysis Groups Groups 227

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

JANUARY 3, 2019

This means sharing better content, engaging more with audiences and staying up to date on all of the latest platform changes. If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 It also drives engagement, posts with UGC have a 4.5%

Instagram 139

Instagram Brands UGC Travel 139

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

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Metrics Analytics Nielsen Social Media 268

Firebelly

DECEMBER 12, 2011

How to Increase Participation in Your Twitter Chat or Any Online Community. It’s something many community sites and managers struggle with and focus on increasing. Engagement is the lifeblood of many online communities, and yet, so many struggle to reach that ‘critical mass’ of participants.

Social Media 168

Social Media Blogosphere Foursquare Discount 168

Mindjumpers

JUNE 8, 2012

We’ve seen pages that create strong communities, and even movements. People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The challenge. Everything starts with a challenge.

CSR 237

CSR Small Business Case Study Communities 237

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012.

Data 327

Data Foursquare Conference Wikipedia 327

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 135

Issues Survey Campaign Authentication 135

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Your video’s engagement (likes, comments, watch time).

YouTube 145

YouTube HootSuite Metadata Notification 145

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11 for the last chat of 2012. Recap of #measurePR on Oct. 11, 12-1 pm ET.).

Analysis 198

Analysis Metrics Questions Communities 198

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. There are only a few brands present on Pheed so far, but any brand that has stories to tell online can use the platform to engage and attract users. A platform for brands?

Social Media 266

Social Media Upcoming Platform Feed 266

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Will it impact engagement? Let’s find out. X now offers three tiers: Basic, Premium, and Premium+.

HootSuite 78

HootSuite Metrics Engagement Feed 78

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Resources – Social media should be the primary focus of whoever is engaged.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Social Image of the Week calgary zoo instagram jessica gioglio social image of the week visual marketing'

Report 149

Report Instagram Social Media Communities 149

Ignite Social Media

JULY 31, 2017

We kicked off the webinar with Lisa Braziel, our SVP, talking about how she was one of the original community managers in 2007. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We hypothesized that the weight of a negative feedback Edge was increased significantly with the most recent Edgerank change in September 2012. Engagement.

Brands 244

Brands Social Graph Report Groups 244