Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Analysis 198

Analysis Metrics Questions Communities 198

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. Not only do community managers have to consider the local languages, there is so much more than that.

Activities 235

Activities Social Media Brands Guidelines 235

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties.

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 6 So Worth Loving. soworthloving / 60.3k 7 Beardbrand.

Instagram 139

Instagram Brands UGC Travel 139

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus Sheridan.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Mindjumpers

MARCH 8, 2012

On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. Community Manager: To Be Or Not To Be!

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Consumers are engaging with their favorite companies on Facebook, says Mashable.com. But what do these trends mean for today’s businesses? What does mobile mean to your company? In fact, by 2015 more U.S.

Mobile 180

Mobile iPhone iPad Training 180

Buffer Social

FEBRUARY 10, 2023

I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. You might be starting to understand why Buffer is an exceptional company! Beyond these things, we're a values-led company, and despite being spread around the globe, there are key things we all have in common.

Skills 68

Skills Team Review Hotels 68

The Realtime Report

APRIL 16, 2014

The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip. A win-win situation, right? What’s New?

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Buffer Social

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you.

Newsletter 80

Newsletter Film News Influencer 80

Laurel Papworth

OCTOBER 15, 2013

So should companies around the world. The example below is from Tesla community but I betcha we could crowdsource Outsider Trading information on any product or brand or company… (Note: Australian Companies MUST report social media discussions that impact stock ). Wall Street should be monitoring social media.

Meeting 84

Meeting scribd Crowdsourcing Forums 84

Pixlee

FEBRUARY 21, 2018

One of the major trends we noticed in these brands is their increased engagement on social media. Founded in 2013, Madison Reed is an “online hair color company built on integrity, innovation, and love.” He told of how he asked company Co-Founder & CEO Amy Errett about content, and she replied, “We’re all about content.

Brands 41

Brands Content Apparel Curation 41

Sprout Social

OCTOBER 8, 2018

Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. The company frequently features stories from the community. The company frequently features stories from the community. These highlights serve a few different functions.

Social Media 91

Social Media Brands Instagram Training 91

Proactive Report

JANUARY 11, 2012

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. In 1906, when the first press release was issued, the purpose was to give information about a company (and an incident that occurred) to the press. Join our Digital PR community on Facebook. yes, Virginia they are different).

Skills 111

Skills Press Release Yahoo Nielsen 111

Jeff Esposito

MARCH 18, 2012

The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. For example, companies sent more “suits” to the conference than in past years; and the space’s biggest publication, Mashable, was in acquisition talks with CNN for $200M.

Conference 40

Conference ROI Small Business Metrics 40

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Social media makes fantasy sports a global, connected community. Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world.

Sports 82

Sports Social Media Engagement Compete 82

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. Any trends piquing your interest? Sujan Patel.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

AUGUST 10, 2022

After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And so, in 2018 my social-impact jewelry company, Yewo , was born. Being so involved in the day to day needs of the community, this was obviously hard for me to do.

Products 20

Products Construction Energy Buy 20

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. ” Twitter Tools.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

JANUARY 19, 2014

This is a guest contribution from Chelsea Varney, a Community manager at Brandwatch. Here are some tips to writing about infographics: Take this infographic on the trends of budget travellers in 2012-2013: It is a relatively modern image that is simple yet offers some interesting figures on global cities, traveling needs and wants.

Travel 49

Travel Survey Compete Research 49

ProBlogger

SEPTEMBER 13, 2012

As bloggers, we know that to build a community, we’ve got to blog consistently. This works best if we can find a trending angle —as you can see my company follows our own advice and earned 1,000 new visitors with this release. More reads for the most read. Is the media going to call us? Themes emerge in blogs.

Press Release 39

Press Release Vocus Blogger Embedding 39

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 billion today.

Strategy 52

Strategy Influencer Social Media Meme 52

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. What are the trends? What are the different formats that we can use to engage community or produce content?

Travel 92

Travel B2B Automotive Campaign 92

Hootsuite

AUGUST 17, 2022

Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends. Here are just some of the benefits of social bookmarking: Identify trending topics. With social bookmarking, you can identify trending topics as they unfold based on the behaviors and choices of the people you follow.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 213

Social Media Resources Tips Policies 213

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How much buzz do I have vs. competition/trend? • How do we demonstrate the ROI of social efforts?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

B2B 120

B2B Software Social Media Survey 120

Diva Marketing Blog

FEBRUARY 22, 2009

He graciously shared his insights on changes and future trends in marketing research. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!” One - What is the best way to mine that information?

Research 40

Research Social Media Nielsen Microsoft 40

ProBlogger

DECEMBER 1, 2012

As our blog was only a couple of months old in late 2011, we had very low levels of traffic in comparison to today, making it hard to identify any kind of trend. In the first two weeks of November 2012 we had close to 300 people find our site through Christmas-themed search terms, suggesting this trend will continue.

Case Study 41

Case Study Study Insurance Comparison 41

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Following an international trend, the young Norwegians represent the majority of users and two out of tree Norwegians between 16-24 y/o visited a social network daily in 2009. Norwegian companies on social media.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

OCTOBER 18, 2012

Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. Still, it requires that brands prioritize local community management.

Activities 264

Activities Facebook Communities URL 264

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. Community Size: Impressive. million U.S.

Google 184

Google Engagement comScore Facebook 184

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158

Strategy Tips Case Study Instagram 158

Convince & Convert

MARCH 1, 2013

Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. Please Support Our Sponsors. The iPhone 4S.

Insurance 138

Insurance Smart Phone Aggregator How To 138