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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Sign up right now at a totally reduced cost for 2012 for a limited time. Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

Review 217

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers?

B2B 210

Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. Somebody sending a mean tweet about your company doesn’t constitute a crisis. Create a Crisis FAQ.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. For example, do you offer an online support and discussion community just for customers?

B2B 142

Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. A FAQ to reference. Do you know that the company has a good track record for protecting your privacy and the privacy of the information that they store?

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings?

CSR 120

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

B2B 103

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

4 WordPress Alternatives: the What, Where, and Why

ProBlogger

Habari is a secure blogging platform designed from the ground up with the current and future needs of the blogging community firmly in mind. Habari support is available via: FAQ. package FAQ. a thorough FAQ. This guest post is by Matt Setter of MatthewSetter.com.

4 Simple Growth Strategies Any Breakthrough Blog Can Learn From Pinterest

ProBlogger

Like most great entrepreneurs, he created the company out of his own interests, passions, and purpose. Throughout history, truly great companies answer these question: Who are we? In fact, purpose is the catalyst for all great companies and organizations.

11 Heads Are Better Than One #QLDBLOG

ProBlogger

I listened closely to the observations and advice given about my blog and company. Again, I documented things that I could apply to my company, MCP Actions. Since the trip, I have increased my Twitter presence slightly and started building communities on Pinterest and Instagram.

Grow Your Blog Business: The Earn-Millions-in-Your-Flip-Flops Framework [Case Study]

ProBlogger

Answers for popular FAQs within your subject area. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say. How can a company not be excited about this? Stephan Spencer is co-author of The Art of SEO (O’Reilly 2009), now in its second edition (March 2012), and author of Google Power Search (O’Reilly 2011). This guest post is by Stephan Spencer of The Art of SEO.

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

to be larger than email by 2012 doesn’t hurt, either. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. This will provide companies with an holistic view of their customer relationships and each customer’s communication modality preferences. It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.