Remove 2012 Remove Campaign Remove RFP Remove Social Networking
article thumbnail

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Content marketing itself first started emerging a hot trend five years, at the end of 2012. This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” to artificial intelligence (perhaps too soon).

B2B 293