Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? use Facebook Messenger. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. According to a recent estimate , 12.1%

Brands 154

Brands Analytics Consultant Data 154

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement. After this change, nearly 4.3%

Brands 244

Brands Social Graph Report Groups 244

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 131

Brands Analytics Data Metrics 131

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. Now, locations and brands have claimed their hashtags. To find relevant hashtags, use the search function on Twitter to type in #topic.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Build Brand Awareness and Business with Creative Video Blogging – Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging?

Mashup 113

Mashup Resources SEO RSS 113

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Starting a Blog is easy.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Twist Image

JULY 1, 2014

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). There are people (and, many of them are much smarter and more informed than I) who are claiming that it is these types of affronts that will, inevitably, lead to their downfall. what''s wrong with you?

Adwords 94

Adwords Facebook Advertising Embedding 94

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest.

Hotels 125

Hotels Facebook Travel Transportation 125

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Study Apple Consultant 158

SocMed Sean

DECEMBER 18, 2018

Why “Bland Brands” Fail One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. So, what about brands that focus their content on creating articles that educate their customers? There are tons of different types of humor.

Social Media 220

Social Media Meme Advertising Strategy 220

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

Facebook 107

Facebook Automotive Press Release Banking 107

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album. Time management.

Statistics 159

Statistics ROI API Analysis 159

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

Sample 180

Sample Samples Case Study Hotels 180

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

Pixlee

AUGUST 10, 2020

Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. This type of video really takes no effort on your part. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. It took a mere six months for the company to turn that around by releasing a full native mobile app experience, that gave consumers a new way to look at Facebook. Not Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.” Thinking why am I harvesting this stuff but moisture is 15%.

API 178

API Education Social Media Research 178

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Video 60

Video Tips Facebook YouTube 60

Buzz Marketing for Technology

OCTOBER 25, 2013

It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. Is the brand’s Checkout button large and easy to find? Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Direct Marketing Observations

DECEMBER 19, 2011

We’re getting closer, more and more corporations seem to now understand that you need to associate some type of KPI to a social initiative, which is a start in the direction of measurement; but you still had the camps of “ you can’t make money from social media” to “let’s just grow our audiences across all social platforms and call it a win”.

Social Media 228

Social Media Policies Consultant ROI 228

Laurel Papworth

AUGUST 5, 2012

Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation and so on? COMPUTER COURSE: Facebook has one billion members – are you ready? Are you customers on Facebook?

Class 75

Class Facebook Course Foursquare 75

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Statistics 111

Statistics Marketing Travel Buy 111

Convince & Convert

JULY 23, 2012

Facebook is the new hub for fans. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press.

Sports 134

Sports Social Media comScore Tweetdeck 134

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. What about setting up and properly using channels like Facebook , Twitter , tumblr and beyond? More than one-third of U.S.

Tumblr 106

Tumblr Sample Samples Mobile 106

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. We can debate the merits of brand building, but without sales, there's not much of a brand. The quick answer is: sell more. According to the article.

Marketing 106

Marketing Apple Loyalty YouTube 106

Socialized

NOVEMBER 26, 2009

Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. You won’t type into a search box. Twitter recently rolled out its Geotagging capability on a limited basis.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Kikolani

MARCH 29, 2013

5 Steps to Facebook Authority – Lauren Vacarello oulines the different ad types on Facebook and walks us through getting started with Facebook advertising. No matter how you feel about Facebook, it’s time to get ready. Here are clips from some of the best funny and cute animals in 2012!

Mashup 122

Mashup Resources FeedBlitz RSS 122