Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. For more information on rel=author, read Sean McGinnis’s recent blog post here at C&C.

Sports 133

Sports Social Media comScore Tweetdeck 133

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 94 crore (~ $15.1M) in FY 2012 to Rs.300

comScore 199

comScore Smart Phone SMS Advertising 199

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

ProBlogger

DECEMBER 22, 2012

This guest post is by Rob Henry of K2L Marketing. However, the latest comScore figures show that Google sites were responsible for 11.3 billion individual search queries in the US alone in August 2012 , meaning that 0.6% So just what does this mean for online marketing and SEO? Originally at: Blog Tips at ProBlogger.

URL 43

URL Google comScore Affiliate marketing 43

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. Pinterest grew 4,377% in 2012 and continues to expand with 25 million users.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55