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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

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Thinking Aloud in 2012

Net-Savvy Executive

It's the same for 2012: only one of the top 10 posts in 2012 was something I wrote in 2012. Why Government Monitoring Is Creepy The meaningful distinction between private and public spaces is changing faster than our sense of privacy, both online and in the real world.

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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. " Creepy invasion of privacy or awesome use of technology at the physical retail level? breach of privacy. web analytics.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. But there are privacy and data ownership issues.”. Don’t do big data analytics alone, says expert. People want to share. Related articles.

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Time for an Update

Net-Savvy Executive

2012) is the other one that explores things we're not doing yet. The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). What do we mean by language support (2012) and location (2012), or what professional services (2009) go with your SMA product.

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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Marketing analytics company TrackMaven discovered that engagement drops if you use more than two hashtags. For example, if you have a business Instagram account, then you can view your analytics to see how many people saw your post. However, there is a risk to overusing hashtags on Twitter. So, less is better here.

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Building Loyalty Beyond Reason

Twist Image

With a passion for enhancing shopper experiences and over twenty years under his marketing belt, Pearson just released his first business book, The Loyalty Leap - Turning customer information into customer intimacy ( Portfolio - 2012). data analytics. data analytics. Tags: 2012 cma summit. Making The Loyalty Leap.

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