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What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr?

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MeasurePR Enters 2012

Waxing UnLyrical

Last week we held the first #measurePR chat of 2012. So the chat was a community chat or, as I like to call them, a fireside chat. And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year.

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

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How To Start A Blog In 2012

Twist Image

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. My general recommendation is to use the free version until you start seeing uptake by the community. I would argue that if you want to start a Blog in 2012, start with reading. Don't be scared of analytics.

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One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Using social media for research: Social Capital 2012. Social Capital Ottawa.

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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5.

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