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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579). Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Measure Results.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. Great leaders (and great companies) create movements, not just products.

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Are You In The Business of Awesome?

Twist Image

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? Yes, his career seems to be growing strong. to 3.26).

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

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The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. ” She was featured in Fast Company and Business Insider. Bill Strawderman @marketingbard. Todd Wilms @toddmwilms.

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Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. million Varies by terminal Charging stations, iPad kiosks coming 2012-13 New York City JFK 8.45

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Social Media Metrics and Conversion

Proactive Report

eMarketer expects the number of marketers using the channel will continue to rise through 2012. One aspect that will be dramatically different this year is how companies measure their results. As early as 2004 Southwest Airlines used press releases to sell their new route to Philly. Steaz Organic Tea is another good example.

Metrics 75