Convince & Convert

APRIL 11, 2014

Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates.

Automotive 141

Automotive Campaign Engagement Social Media 141

Devumi

DECEMBER 3, 2014

Your brand wants to get ‘Internet famous’ for good things, right? — Nidge (@nlinghm) July 13, 2014. — Todd (@BlessYouMadly) December 30, 2012. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Huggies tells dads on Facebook that they’re bad parents.

Social Media 92

Social Media Hashtag YouTube Video 92

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,938 crore (~$473.8M) by the end of 2014. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

APRIL 24, 2015

Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. It enabled brands to connect with consumers in a myriad of ways, and it has introduced newer business models to the world in a highly disruptive and beautiful way.

Advertising 40

Advertising Publishing Data Engineering 40

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Facebook Statistics. Facebook Statistics. billion users.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Marketing Pilgrim ). MindJumpers ). MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

JANUARY 16, 2014

Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. And there you have a brand-new visitor.

Case Study 55

Case Study Patterns WordPress Blogger 55

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? 66% of adults in the US use social media.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? What type of posts generate the most engagement on Facebook? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. VentureBeat ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sherrilynne Starkie

FEBRUARY 16, 2014

Social Media Week 2012 SP (Photo credit: Fora do Eixo). What to do if your boss sends you a Facebook friend request? For example, a major fashion brand might provide specific training on Pinterest or a museum might train staff to take excellent quality digital photographs for Instagram. Facebook’s little secret.

Training 260

Training Social Media Policies Skills 260

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Source: Facebook for business.

Facebook 153

Facebook Feed Feedly News 153

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 This was in 2014, and it was just the start.

Strategy 52

Strategy Influencer Social Media Meme 52

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. Social media manager. It will come.

Travel 93

Travel B2B Automotive Campaign 93

ProBlogger

NOVEMBER 17, 2011

Because there’s so much free content on the Internet, the value per unit of content is going to zero unless you are already an established name-brand author. Publication date: 2014. Twitter, Facebook, Linkedin, and Google+ are also very helpful. Marketing: Publishers claim they do a lot of marketing for you. Promotions.

Publishing 47

Publishing Blogger Proposal Curation 47

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

FEBRUARY 24, 2021

Questions marketers get asked often include: So do you just scroll around Facebook all day? Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. When was Facebook founded? Facebook: February 2004. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Strategy 158

Strategy Tips Case Study Instagram 158

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). Sharing of a lawyer’s content on social platforms, such as blogs, LinkedIn, Twitter and Facebook: 28% (53% in 2017, 51% in 2015). LinkedIn and blogs continue to be used more than Facebook and Twitter.

Survey 54

Survey Content Research Curation 54

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.

Report 100

Report Social Media Marketing Survey 100

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. Be responsive. MarketingProfs ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. How does social media use differ in B2B vs. B2C companies?

Statistics 226

Statistics Social Media B2B Journal 226

Bill Hartzer

DECEMBER 26, 2013

Twitter is Surpassing Facebook Among Teens. Facebook is certainly not about to go out of the picture with 1.18 billion users, but there has been a year on year fall in its use among US teens since the fall of 2012. Brands with a significant teen audience will benefit by paying attention.

Training 110

Training Trends Social Media Marketing 110

yMarketingMatters

FEBRUARY 28, 2016

Facebook posts with images see 2.3X Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. Source ). 3.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. And yet…54% of brands don’t have an onsite, dedicated content director. NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Viper Chill

FEBRUARY 17, 2014

Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic. I also received some feedback from Danny Chapman who decided to try some “Viral Nova” style advertising on Facebook.

Adsense 88

Adsense Sites Examples Quantcast 88

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Proactive Report

NOVEMBER 10, 2012

A social audit maps your brand’s complete social graph – both internal and external. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting. And they’re very passionate about their niche.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Viper Chill

FEBRUARY 5, 2014

It’s not like you have to physically move the sites out of the way with your hands on your way to Facebook. The reason I’m bringing it up today because I very publicly had a lot of success writing guest posts to build up the brand. Those came two years later in 2012, and more recently now in 2014.

Directory 85

Directory SEO Guidelines Google 85

Navolutions

JANUARY 2, 2014

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. 2011’s Panda and 2012’s Penguin updates were just warm ups for Google’s biggest update to date: the notoriously hard to pin down Hummingbird. What is Next for SEO in 2014? What Happened to SEO in 2013?

SEO 100

SEO Adwords Small Business Google 100

Viper Chill

JANUARY 27, 2016

At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. I don’t know how I remember this, but when I wrote SEO and the Stock Market back in September of 2014, I covered a company called Zalando. On the 15th of January 2008 the domain name Groupon.com went live for the first time.

Case Study 20

Case Study Study Startup How To 20

Viper Chill

JULY 25, 2016

The knowledge graph was released in May of 2012 and it’s almost disappointing when you don’t see it for queries when looking for quick answers. Big Brands Dominate the Long Tail. Since that post, I was also contacted by a few people associated with the brands I had featured. They Have All The Answers. ” Why?

SEO 40

SEO Influencer Google Team 40

Visually SM

FEBRUARY 15, 2020

Let’s travel back in time and take a look at how brands have been using microcontent over the years. The comic strip was discontinued in 2012 after Bazooka reported flagging sales. Since then, the photo-sharing site — now part of Facebook — has become one of the fastest growing online social networks. Trade cards.

Sports 130

Sports Instagram Advertising Travel 130

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

AUGUST 3, 2016

Track their brand for mentions. Tracking your competitor brand name or identity online can give you an advantage to know what they are digging into. He’s a digital marketing consultant, and he builds, owns and operates digital publishing brands, including ShivarWeb , where he’s the primary author and sole editor/publisher.

SEO 0

SEO Google Sites Engineering 0