Change Management Is the Foundation of a Social Organization
JUNE 27, 2011
He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. The Social Organization
The 3 Building Blocks of Social Business Evolution
Convince & Convert
JULY 12, 2011
He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a social business is not so easy.
Be a Social Business: PR Trends in 2011
DECEMBER 27, 2010
For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.