Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations Small Business Mavericks Loading Quotes.

ROI 106

ROI Social Media Foursquare Consultant 106

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. The answer may come from the email marketing field. That is what has driven social media adoption. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

Akamai Marketing

OCTOBER 21, 2011

And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models. Social media is unlike any other medium we’ve seen before, and so we’ve got to measure it differently. I’ve also added my slides for measurement and ROI.

Social Media 166

Social Media Klout ROI Vimeo 166

Firebelly

APRIL 18, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. HOW TO: Get the Most Out of Advanced Social Media Search. By Ann Smarty Social media search — the ability to tap into thousands of real-time updates — has long been a hot topic. What’s holding them back?

Social Media 184

Social Media Foursquare ROI LinkedIn 184

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Kikolani

AUGUST 2, 2011

Featured Post – Social Media ROI with Google Anlaytics 5. This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. Search Engines vs. Social Media – Which Matters Most – Three reasons why you shouldn’t be just doing one or the other, but both.

ROI 126

ROI Social Media Google iPad 126

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

The Social Media Incubator

APRIL 21, 2011

scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. Copyright © 2009-2011. Tagged as: branding , C.E.L. ,

Social Media 127

Social Media Tools Foursquare Small Business 127

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. Caroline Melberg, Social Media Strategist for The Social Media Incubator remarked, “ This event really demonstrates how the world has changed forever.

Social Media 140

Social Media News Foursquare Small Business 140

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

The Social Media Incubator

APRIL 28, 2011

scan or click the QR code to see the packages we offer Top Tips for Putting LinkedIn to Work by admin on April 28, 2011 We were honored to present yesterday to the Greater Wayzata Area Chamber of Commerce audience about Social Media for business. Copyright © 2009-2011. Share your stories with us!

LinkedIn 111

LinkedIn Social Media Tips Foursquare 111

Ari Herzog

FEBRUARY 23, 2014

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. It’s clear to me that blogging is best for expressing big ideas. I don’t need to follow him everywhere.

Social Media 139

Social Media Tumblr Flickr ROI 139

The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ When you are marketing your business today, you need to place yourself where your potential customers are spending the most time. &#.

Social Media 191

Social Media Nielsen Study Activities 191

The Social Media Incubator

OCTOBER 20, 2011

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. How have you seen social media connect people around the world? , are changing the way people are deciding to buy.

YouTube 106

YouTube Social Media Statistics ROI 106

The Social Media Incubator

JANUARY 13, 2010

scan or click the QR code to see the packages we offer Caroline Melberg speaks on social media by admin on January 13, 2010 Caroline Melberg of Small Business Mavericks and collaborator on the Social Media Incubator ™ speaks on social media for the Terry Craig Show ! Copyright © 2009-2011.

Social Media 108

Social Media Small Business Foursquare Consultant 108

The Social Media Incubator

MAY 10, 2011

by admin on May 10, 2011 This week the Star Tribune reported some dirty little secrets – literally DIRTY – about the germs and bacteria that you can find in some unexpected places. Copyright © 2009-2011. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes.

Social Media 100

Social Media Foursquare Small Business Report 100

The Social Media Incubator

DECEMBER 31, 2009

scan or click the QR code to see the packages we offer Is Social Media a Fad? by admin on December 31, 2009 Social Media has revolutionized the world of marketing. So is social media just a fad or is it the biggest shift since the Industrial Resolution? Copyright © 2009-2011. You decide!

Social Media 100

Social Media Foursquare Consultant Small Business 100

The Social Media Incubator

MAY 4, 2011

Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Copyright © 2009-2011. Public Relations Small Business Mavericks Loading Quotes.

Comments 100

Comments Social Media Facebook Small Business 100

The Social Media Incubator

NOVEMBER 23, 2009

scan or click the QR code to see the packages we offer FTC passes new rules and regulations on social media by admin on November 23, 2009 The world wide web has been a buzz with the newly passed rules regarding social media and full disclosure on blogs and other online marketing avenues. Copyright © 2009-2011.

Social Media 100

Social Media Foursquare ROI Sample 100

The Social Media Incubator

NOVEMBER 3, 2010

“The strategy behind this will vary based upon a variety of factors,” said Marketing Maverick Caroline Melberg. “If This is another reason why having a presence on social media is so critical. Learn from Coach’s virtual situation and put your brand’s social media to work for you ! Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. 3 Things To Be Kept in Mind To Promote “Social” Culture. Sounds difficult?

NGO 272

NGO Strategy Facebook How To 272

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. whether ROI can be anything other than a quantitative term. [Ed: measurepr -12:07 PM Apr 12th, 2011. CommAMMO Q2: ROI is a financial term. CommAMMO Q2: ROI is a financial term. measurepr -12:29 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. be some kind of ROI.

Social Media 81

Social Media ROI Survey Metrics 81

The Social Media Incubator

APRIL 19, 2011

Social media is a means for business owners to convey their unique voice, to differentiate themselves from their competitors, and to stand out in a crowded marketplace by increasing top of mind awareness with their ideal clients and customers. Copyright © 2009-2011. Public Relations Small Business Mavericks Loading Quotes.

ROI 111

ROI Foursquare Small Business Industry 111

Proactive Report

FEBRUARY 26, 2011

5 Excuses Companies Give for Not Using Social Media. From Marketing Profs – As a chief technology officer I often get asked to put together an organization’s strategic technology plan. When I inquire about their current social media efforts I usually hear that they have a Facebook page.

Social Media 69

Social Media News Strategy ROI 69

Kikolani

NOVEMBER 3, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! 50+ Awesome Posts on Conversions – Catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011. Social Media.

Analytics 105

Analytics Conversation Social Media Google 105

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Social Media. What’s at stake in this blogging contest? A nice cash prize of $1,000!

Analytics 113

Analytics SEO Social Media Google 113

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? being my Chief Operating Officer and 2.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Maybe less than 10%.

ROI 169

ROI Postrank Tourism Blogroll 169

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. It could just as well be “The Surest Way To Earn Fans.&# Truly, that’s what the goal is – to earn your fans.

Case Study 156

Case Study Press Release Small Business Adwords 156