Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET.

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Trending Sources

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ This is a guest post by Amanda DiSilvestro.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

How a Tweet Bursted Into Crisis

Mindjumpers

Her insurance company, Länsförsäkringar, denied her compensation on the grounds that the insurance does not apply “when no reasonable grounds risked being hurt, for example by behaving provocative, engage in a brawl or initiate physical contact”.

3 Tips for Creating a Great Resume

Idaconcpts

Mark currently blogs about online insurance quotes and ways to utilize a budget calculator. The resume introduces you to potential employers. It is the hook that grabs them in so that they choose to sit down in an interview just to learn more.

Tips 52

Enterprise Social Media and Personal Branding

Webbiquity SMM

Insurance is typically provided by large companies, but sold by individual agents. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

Plaxo 46

Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Niche Location 2010 may have been the year of location, but 2011 will be the year of Niche Location.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

Get insurance. I dilly-dallied on getting insurance (though I did have a warranty). And who’s not going to get insurance on their computer? (OK, You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one.

How To Set Up a Google+ Page

Idaconcpts

Insert the name of your company or brand and the website address,then select the correct category (insurance, health, real estate, etc.). In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network.

The Music Of Communications

Waxing UnLyrical

Just because you sell supplemental insurance, it doesn’t mean that you have to sell supplemental insurance. Guest post by Narciso Tovar. Music, beautiful music.

Rumors on Upcoming iPhone 5 and iPad 3

Idaconcpts

iPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. Nearly every manufacturer from Google to Amazon are producing tablets, eReaders, and mini laptops which are going to make the 2011 holiday season an interesting time.

iPad 31

Rules of Engagement

SocialFish

Leslie White will be presenting our next Think Tank webinar, Ask the risk manager–insurance, intellectual property, and more social media concerns , on June 29 at 2 pm.

Choosing To Friend or Unfriend on Facebook

Kikolani

But if I don’t know you well, and you add me to a group that I would have no logical interest in (like recently one about insurance), then chances are I’m going to unfriend you AND leave your group as soon as I see notification you just added me to one.

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google.

This Too Shall Pass

Geoff Livingston

There is the insurance dodge ball game over tens of thousands of dollars in damages. “ This too shall pass ,&# is something my grandma used to say. It’s a reminder that when times are tough (or conversely, insanely good) that they are just temporary.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance. .

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

List 24

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance.

How To Hire A Marketing Agency

Twist Image

I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. The process of hiring a Marketing agency feels old. and somewhat broken.

6 Ways to Show You Give a Damn in a Job Interview

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Is that where you are intending to focus your sales in 2011? Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm.

Vimeo 21

Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! Social Media, Liability and Insurance. Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog.

Risk Management and Open Community: More Similar than You Think

SocialFish

While reviewing others’ risk management programs is educational you need to tailor the policies, procedures, insurance policies and other risk management techniques to meet your needs.

Defrost and Humanize

Geoff Livingston

Last week, Travelers Insurance was slow to respond to complaints filed about flood coverage. Maddie Grant, co-author of Humanize, is pictured second to the right.

House Flooded (and the Fairfax County Cops Just Watched)

Geoff Livingston

This time we have much more robust flood insurance, thank goodness. Cameron Run jumped its banks in Alexandria, Virginia this evening. A surge of water flooded the street immediately after filming this video. We escaped with water lapping at our tires.

7 Social Media Lessons From Phil Collins

Convince & Convert

This allows you to increase the number of touch points you have with customers and prospects, and provides insurance against a MySpace style flameout of your preferred venue. Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm.

5 Common Actions Competitors Take

Geoff Livingston

In an established market like car insurance where offerings are very similar from company to company, it is not uncommon to see advertising that directly positions a company against its competitors. Marketing extends beyond stakeholders and organizations.

How to Quit Your Job, Move to Paradise, and Get Paid to Change the World

ProBlogger

I had private insurance, Medicaid, other government aid programs, but all that support comes at a price: they control you. This guest post is by Jon Morrow of Copyblogger. After all, that’s the dream, right?

The Time Has Come For The Marketing Hacker

Twist Image

The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. "Measure twice, cut once." " It's a known practice in the carpentry and construction business.

Think Tank Webinar on Risk Next Wednesday

SocialFish

Register for Ask the risk manager–insurance, intellectual property, and more social media concerns , the FREE webinar with SocialFish blogger and risk manager extraordinaire, Leslie White next Wednesday, June 29 at 2 pm eastern. Leslie and Maddie just finished recording video for the first 20 minutes of the webinar, and then the second half will be a very interactive live chat segment.

Is Your Attempt at Inclusion an Insult?

Waxing UnLyrical

All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI?

Is It All About The Money?

Small Business Mavericks

Here are the top 5 keywords on which Google is earning its gold: Insurance. Insurance companies are willing to pay top dollar for ad placements because they realize that they have a product that most people deem a necessity. Life and medical insurance sell, and everyone needs them. For instance, how do you turn a necessity for insurance products into a marketing plan for shaving cream?

Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. Laura Bennett : Since I’m the CEO of Embrace Pet Insurance, my next logical step is to work myself out of a job at Embrace and keep myself busy somewhere else. My greatest strength is common sense.

Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking

Stay N' Alive

True, they’re not FDIC insured, but is the FDIC even viable any more? Most of you know my relationship with Paypal. They sent my wife away in tears on a recent Ebay transaction, and their customer service can be horrible at times (I’m now out $230 of my own money because of it, and because supposedly they can’t trust me). At the same time I’m on their Developer Council and I love ‘em to death, because as a developer I feel I have a voice with them.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Your child has come down with a rasping cough.

Think Tank Webinar on Risk Wednesday 6/29

SocialFish

Register for Ask the risk manager–insurance, intellectual property, and more social media concerns , the FREE webinar with SocialFish blogger and risk manager extraordinaire, Leslie White next Wednesday, June 29 at 2 pm eastern. Leslie and Maddie just finished recording video for the first 20 minutes of the webinar, and then the second half will be a very interactive live chat segment.

How to Land the Best Products to Review

ProBlogger

Good product reviews from established blogs help them to avoid this; you’re part of their insurance policy! This post is by Simon Worrall of CM Copywriters. Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. Go to enough conferences and you’ll amass terabytes of memory sticks and a wardrobe of T-shirts, hoodies, and caps. Promotional products are also a way of making money.

The Pimp, the Grocer and the Hit Man: Magnetise Your Headings Using the Power of the Unexpected

ProBlogger

Why Suicide Bombers Should Buy Life Insurance. This guest post is by Aman Basanti of Ageofmarketing.com. In addition to death and taxes, there is another bitter pill you have to swallow as a blogger. It is that pimps, grocers and hit men all have an unfair advantage when it comes to commanding attention in the marketplace. Be it an advert, a news story or a how to article, those who sell sex, food or danger attract more attention than the rest of us.

3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Take a look at the Farmers Insurance site. Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% In Farmers Insurance’s defense, they do have a plan to handle traffic from mobile devices.