Insurance, intellectual property, and more social media concerns
JUNE 13, 2011
Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET. Being responsible for social media at your association means knowing how to protect your association from big trouble in the future. Check it out.
Betty White flogs insurance via YouTube | Sherrilynne Starkie
OCTOBER 12, 2011
Top Twitter trends for 2011
JANUARY 7, 2012
Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Related posts: Women in social media. Social media boosts campaigns. VISIT MY FACEBOOK PAGE.
Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview
Techipedia: Tamar Weinberg
NOVEMBER 16, 2011
She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ This is a guest post by Amanda DiSilvestro. In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. and the interview was over. of the U.S. Like this post?
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
The communications industry is guilty of deception – even murderous deception, if you believe the following books: Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans. Seven Ways to Change the Perception of PR originally appeared on Spin Sucks on August 2, 2011. Today’s guest post is written by Glenn Ferrell.
9 Ways to be more visible in social media
MARCH 23, 2011
If I need an insurance agent and I like your posts about Shelby Cobras I’ll let you know. So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. Create good quality content people care about and want to share.
GUEST POST: Vlog vs. Blog
MARCH 11, 2011
My personality and passion just aren’t enough to get people excited about renter’s insurance I guess. Guest post by Mark Juleen , V.P. of Marketing, J.C. Hart Company. Video URL: [link] ]. As I approach the 3 year anniversary of my first blog, Tidbits from The Marketing Nerd , I can definitely say the last 3 years have been a tremendous learning experience. While Gary V.
How a Tweet Bursted Into Crisis
APRIL 4, 2011
Her insurance company, Länsförsäkringar, denied her compensation on the grounds that the insurance does not apply “when no reasonable grounds risked being hurt, for example by behaving provocative, engage in a brawl or initiate physical contact”. The insurance company received hard criticism of being discriminating homosexual people. Change of decision. Be prepared.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
of it going to insurance and $0.04 A few weeks ago, Doug Davidoff wrote an open letter to PR professionals , which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. The interesting thing about both of these letters (blog posts) is both Doug and Les run businesses and have hired PR firms. It’s our own fault, really. Learn it.
Providing PR Counsel to Penn State
NOVEMBER 30, 2011
An insurance of sorts. I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. Then I received an email last night of, what looks to be, another moronic move. It seems almost too easy. But what do you think? Too late, boys.
3 Tips for Creating a Great Resume
FEBRUARY 4, 2011
Mark currently blogs about online insurance quotes and ways to utilize a budget calculator. The resume introduces you to potential employers. It is the hook that grabs them in so that they choose to sit down in an interview just to learn more. A carefully crafted resume can open doors that will help you land that job that you have always wanted. Here are 3 tips for creating a great resume.
Five Social Media Trends To Watch in 2011
NOVEMBER 16, 2010
Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? Niche Location 2010 may have been the year of location, but 2011 will be the year of Niche Location. So what’s do I predict will happen in Social Gaming in 2011? You should subscribe.
Lessons Learned From the Traveling iPhone
APRIL 16, 2011
Get insurance. I dilly-dallied on getting insurance (though I did have a warranty). And who’s not going to get insurance on their computer? (OK, So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. You know how I told you I was out in Eugene, Ore., earlier this week ? That’s right.
How To Set Up a Google+ Page
DECEMBER 5, 2011
Insert the name of your company or brand and the website address,then select the correct category (insurance, health, real estate, etc.). In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. Setting up your page. The very first step is to create a Google+ Profile. Create our Google+ profile at [link].
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Insurance is typically provided by large companies, but sold by individual agents. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah. Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. Not at all.
The Music Of Communications
MARCH 9, 2011
Just because you sell supplemental insurance, it doesn’t mean that you have to sell supplemental insurance. Guest post by Narciso Tovar. Music, beautiful music. Whenever I think of chamber music, I think of Haydn, Beethoven or Mozart – beautiful stuff, but something I *really* have to be in the mood for. It’s just not my vibe. Image: classicalmusicperiod.wikispaces.com , CC 3.0.
Rumors on Upcoming iPhone 5 and iPad 3
JULY 12, 2011
iPad 2s and iPhone 4s are flying off shelves, but Apple is not going to leave all of 2011 to two single product releases. Most are beginning to believe that the release of the iPhone 5 and iPad 3 will be announced as soon as September 2011 and may be fully released by October or November of 2011. Upcoming Features. The iPad 3 is going to be a somewhat tougher sell for Apple.
Rules of Engagement
JUNE 15, 2011
Leslie White will be presenting our next Think Tank webinar, Ask the risk manager–insurance, intellectual property, and more social media concerns , on June 29 at 2 pm. As your association’s community and/or social media manager you spend a lot of time online bouncing between the association’s sites and its third party websites. Your Terms of Service. Your Challenge. Register.
Choosing To Friend or Unfriend on Facebook
JUNE 16, 2011
But if I don’t know you well, and you add me to a group that I would have no logical interest in (like recently one about insurance), then chances are I’m going to unfriend you AND leave your group as soon as I see notification you just added me to one. Or you may simply find that you have too many friends to deal with and want to start eliminating them, one by one. Social Medi
20 Most Expensive Google AdWords Keywords [Infographic]
PWB Marketing Blog
JULY 29, 2011
As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Competition drives the price up. per click.
This Too Shall Pass
SEPTEMBER 11, 2011
There is the insurance dodge ball game over tens of thousands of dollars in damages. “ This too shall pass , is something my grandma used to say. It’s a reminder that when times are tough (or conversely, insanely good) that they are just temporary. Sometimes life deals us a terrible blow. Other times you realize that you have to cut your losses and move on. Again. Thank you.
Social Media Can "Help" Build & Promote Your Personal Brand - Part 1
Diva Marketing Blog
MAY 5, 2011
Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance. . Rajesh Setty. Personal branding is a sizzling hot topic. As we in marketing well know. More to come
How to Quit Your Job, Move to Paradise, and Get Paid to Change the World
MAY 17, 2011
I had private insurance, Medicaid, other government aid programs, but all that support comes at a price: they control you. This guest post is by Jon Morrow of Copyblogger. After all, that’s the dream, right? Forget the mansions and limousines and other trappings of Hollywood-style wealth. We want to quit our jobs, spend more time with our families, and finally have time to write.
Social Media Can "Help" Build & Promote Your Personal Brand - Part 2
Diva Marketing Blog
MAY 18, 2011
Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. I left the corporate world to get out of insurance and to get my MBA, but my odd combination of actuarial skills and entrepreneurial leaning led me to the underserved and underpenetrated world of pet insurance. I talk a lot about things I care about and my business and pet insurance happens to be a big part of that.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). Anyway, on to the list! link].
Top SocialFish posts of 2010
JANUARY 11, 2011
Here’s to more great conversations to come in 2011! Social Media, Liability and Insurance. Just wanted to take this opportunity to thank everyone who reads, shares, comments on, tweets and otherwise supports our SocialFishing blog. So you will definitely be doing me a favor if you have a guest post in mind that you would like to publish here. in chronological order. January.
How To Hire A Marketing Agency
APRIL 26, 2011
I once heard an insurance company ask their agency to figure out who is the best at selling insurance online and beat them. My only thought was, "why look at who sells insurance best online, when you can study Amazon - a company that is proven to be one of the best players in selling online. The process of hiring a Marketing agency feels old. and somewhat broken. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's safe.
Risk Management and Open Community: More Similar than You Think
JANUARY 17, 2011
While reviewing others’ risk management programs is educational you need to tailor the policies, procedures, insurance policies and other risk management techniques to meet your needs. To decide what to write for my monthly SocialFish post, I used free association to relate risk management to social media. Many view it as the purview of a select group and not an issue involving everyone.
6 Ways to Show You Give a Damn in a Job Interview
Convince & Convert
JUNE 20, 2011
She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Is that where you are intending to focus your sales in 2011? Guest post by Elizabeth Sosnow , Managing Director of BlissPR , a New York City based public relations firm. He was an intelligent, well qualified senior candidate. And I knew we’d never offer him a job. Because it was very clear that he hadn’t done his homework on us. In short, he focused on selling himself. It’s not.
Defrost and Humanize
SEPTEMBER 19, 2011
Last week, Travelers Insurance was slow to respond to complaints filed about flood coverage. Maddie Grant, co-author of Humanize, is pictured second to the right. Or, “We can’t talk about the competition in a positive light. Have you run it by legal? Or, “Take out that negative blogger! It’s a timely book as we enter the maturation phase of social media adoption.
House Flooded (and the Fairfax County Cops Just Watched)
SEPTEMBER 8, 2011
This time we have much more robust flood insurance, thank goodness. Cameron Run jumped its banks in Alexandria, Virginia this evening. A surge of water flooded the street immediately after filming this video. We escaped with water lapping at our tires. Fairfax County Emergency Government failed to clear the neighborhood or warn people to move their cars despite prior incidents with the Run.
7 Social Media Lessons From Phil Collins
Convince & Convert
MARCH 16, 2011
This allows you to increase the number of touch points you have with customers and prospects, and provides insurance against a MySpace style flameout of your preferred venue. Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. There are seven, in fact, that came to my mind. Here they are. That’s a given.
5 Common Actions Competitors Take
DECEMBER 12, 2011
In an established market like car insurance where offerings are very similar from company to company, it is not uncommon to see advertising that directly positions a company against its competitors. Marketing extends beyond stakeholders and organizations. If a marketer does their job well, and the product, service or solution is met with a warm reception, invariably the competition responds.
The Time Has Come For The Marketing Hacker
FEBRUARY 17, 2011
The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better insuring that you didn't make a mistake in the measurement, and that the plank of wood is going to fit rather than discovering that you have to start all over again. "Measure twice, cut once." " It's a known practice in the carpentry and construction business. Mistakes are costly. It's not only the time it takes to redo all of the physical labor, there's also the expense of the materials and the waste on our environment. on it." google.
Think Tank Webinar on Risk Next Wednesday
JUNE 21, 2011
Register for Ask the risk manager–insurance, intellectual property, and more social media concerns , the FREE webinar with SocialFish blogger and risk manager extraordinaire, Leslie White next Wednesday, June 29 at 2 pm eastern. Leslie and Maddie just finished recording video for the first 20 minutes of the webinar, and then the second half will be a very interactive live chat segment. We’ll continue the conversation with Leslie, and you can ask her directly about social media risk questions that have come up at your association. Don’t miss it!
Is Your Attempt at Inclusion an Insult?
AUGUST 4, 2011
All people relate to one another on some level – who doesn’t want to remove stains easily, save time, look great, get free stuff, have expensive stuff, find cheap stuff, find quick fixes, get low car insurance, lower gas prices, have clean hair, save money, get a great job, increase ROI? Guest post by Katrina Esco. Other times, despite our best intentions, we really step in it. Katrina M.
Is It All About The Money?
Small Business Mavericks
JULY 19, 2011
Here are the top 5 keywords on which Google is earning its gold: Insurance. Insurance companies are willing to pay top dollar for ad placements because they realize that they have a product that most people deem a necessity. Life and medical insurance sell, and everyone needs them. For instance, how do you turn a necessity for insurance products into a marketing plan for shaving cream? If you look at the top 20 keywords that Google makes money on with its AdWords service, you’ll find that 4 out of the top 5 are all about money. Loans. Mortgage. Attorney. Money.
Social Media Can "Help" Build & Promote Your Personal Brand - Part 3
Diva Marketing Blog
JUNE 20, 2011
Laura Bennett - CEO and Co-Founder of Embrace Pet Insurance. Laura Bennett : Since I’m the CEO of Embrace Pet Insurance, my next logical step is to work myself out of a job at Embrace and keep myself busy somewhere else. My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. Within your world are you not? .
Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking
Stay N' Alive
FEBRUARY 28, 2011
True, they’re not FDIC insured, but is the FDIC even viable any more? Most of you know my relationship with Paypal. They sent my wife away in tears on a recent Ebay transaction, and their customer service can be horrible at times (I’m now out $230 of my own money because of it, and because supposedly they can’t trust me). At the same time I’m on their Developer Council and I love ‘em to death, because as a developer I feel I have a voice with them. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Innovation.
How to Land the Best Products to Review
SEPTEMBER 29, 2011
Good product reviews from established blogs help them to avoid this; you’re part of their insurance policy! This post is by Simon Worrall of CM Copywriters. Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. Go to enough conferences and you’ll amass terabytes of memory sticks and a wardrobe of T-shirts, hoodies, and caps. Promotional products are also a way of making money. In 2008, Europe’s soccer elite scored around $800 million from merchandizing. And now online brands such as GitHub and Mozilla sell merchandize online. They sent A.V.