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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Social media and trust. Social media comes in at the bottom of the list. Does that count as social media?

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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The Evolution of Social Media, and of Likeable

Likeable

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We quickly refocused on social media as word of mouth. (It We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. Canadian Media Consumption Trends. At the same time, mainstream media is in decline in Canada. We’re leaving mainstream media in droves.

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