yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Engage sincerely with each and every person as though they were your friends. Things moved at the speed of light, right?

Trends 279

Trends Marketing Mobile Wireless 279

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. How valuable was that time spent listening?

Banking 218

Banking Sentiment Campaign Team 218

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Million users on YouTube. Ever ask yourself why they are there?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. They started streaming as a Facebook Live show at the same time as the linear broadcast. Amazingly, they got 10-20x more engagement than other image posts. They are positively impacted by social influencers. The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Proactive Report

NOVEMBER 12, 2010

These are also the three top industries using Facebook. The most interesting fact that I heard last week is that the engagement gap is still alive and well in corporate social media. Only 35% of these F500 Twitter accounts are using the @replies, RTs and engaging in converation with their followers.

Social Media 74

Social Media Engagement Microblogging Insurance 74

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. Replace scheduled tweets immediately with active, engaged conversation and ensure that your brand does not appear out-of-touch as a result. Copyright © 2009-2011.

Social Media 140

Social Media News Foursquare Small Business 140

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. If you are looking for a way to automate some features of Twitter, this is a good option.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. The 800-pound Gorilla – Facebook. And they’re getting answers.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? Showing the right products in the best way on the right pages can result in higher site traffic, longer engagement times on landing pages and more sales. percent from 2012 and almost triple the amount spent in 2011. Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Kikolani

SEPTEMBER 24, 2011

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. Tired of people who feed their tweets in as Facebook updates? Good stuff! Review All Tags.

Feed 168

Feed Feedly Privacy News 168

Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Secondly, social engagement absolutely helps. The headlined caught my attention. .

Travel 75

Travel Hosting Social Media Influencer 75

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Metrics 167

Metrics Statistics Organization Influencer 167

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). Congratulations, you have just started the second most important tenant of social media: engaging. The idea holds water, or soda or a Belvedere vodka if your like me. Imagine rather than restrain.

Social Media 149

Social Media Klout Policies Small Business 149

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious.

Tools 206

Tools Social Media Lithium Sysomos 206

ProBlogger

JANUARY 14, 2011

Engagement. Other ranking influences. So if you’re looking to boost traffic to your blog in 2011 and you need a little inspiration and instruction to get you going – sign up today for this course. Starting with the visitors you have. Build Loyalty. Subscriptions. Module 2: Get Off Your Blog. Keywords and key phrases.

Module 43

Module Blogger Syndication Adwords 43

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

Class 233

Class Campaign Klout Influencer 233

Kikolani

FEBRUARY 1, 2012

For those of you unfamiliar with Danny, he started his blog Firepole Marketing at the beginning of 2011 and managed to not only build a name for himself, but also produce one of the Year’s best works (IMO) with his excellent book, Engagement From Scratch , a must read for any blogger. Think Wayyyyy Outside the [Opt-in] Box.

Blogger 167

Blogger Blogosphere Training Industry 167

Proactive Report

OCTOBER 30, 2011

Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. Acting on Intelligence from Social Media, 2011). Today the average Facebook user has 130 friends. What if that customer has a measure of influence online? No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Klout Tourism Policies 100

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Myrland Marketing

OCTOBER 6, 2010

He is the author of the best-selling book about Social Media titled Engage !, Engage is exactly what he did yesterday. He engaged our minds as we continue to study and learn as much as possible about the Social Web in order to help our clients and our businesses move forward in the digital age. 2) &# Twitter is fleeting.”

Facebook 88

Facebook Social Media WordPress Syndication 88

Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 100

Eventful Tourism Klout Travel 100

Writtent Blog

APRIL 30, 2013

Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. If no one is reading, Tweeting, or commenting on your articles, there’s a good sign it’s not especially engaging. It Will Devastate Engagement. What is Shallow Content?

Reputation 87

Reputation Meme Case Study Engineering 87

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. First, be mindful and systematic about who you follow and engage with. Sharing content and engaging with people is the catalyst that makes things happen. ” I emailed him for more information. He’s got it right.

Twitter 115

Twitter Handbook Class Case Study 115

Diva Marketing Blog

JUNE 19, 2016

The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Secondly, social engagement absolutely helps. The headlined caught my attention. .

Travel 40

Travel Hosting Social Media Influencer 40

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. Because at the end of the day, you don’t have to be a rock star like Jimi Hendrix to have that kind of influence – even if it’s on a “small&# scale. Music is a great way to help the social networking medicine go down. And it paid off.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! There are some obvious and not-so-obvious ways to do this.

List 161

List Class How To Comments 161

Proactive Report

DECEMBER 30, 2010

Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Kikolani

JANUARY 14, 2011

40 bloggers to watch in 2011 – great list of blogs that, if you aren’t reading, you should be! Facebook SEO ranking factors and visibility hacks – everything you need to know about Facebook and search. Facebook for websites : social plugins for your blog or website to increase engagement and social proof.

Mashup 119

Mashup Resources Energy Vimeo 119