Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279

B2B Marketing Mobile CPM 279

Hootsuite

OCTOBER 27, 2020

That’s roughly double the growth rate that we reported back in January, and represents the largest quarter-on-quarter increase that we’ve seen since we started producing these reports back in 2011. Much of this quarter’s growth in social media use is the direct result of the new habits that people adopted during COVID-19 lockdowns.

Report 145

Report Social Media Yahoo Analysis 145

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118