The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. It costs more than $320,000 to get 300,000 likes on your Facebook page.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation.

Trending Sources

Benefits of Putting Cost in Social Media [infographic]

Mindjumpers

Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. The value of a Twitter follower is bigger than cost per follower.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Is a Blog Still Important in 2011? 14% of all blogs are about technology and internet marketing.

Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. population are avid mobile Internet users, according to 2011 U.S. Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Brands hope to use influencers to build their own influence and market their products and services. Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign.

Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. Most local markets will understand the issues there.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

Understanding Viral Content Marketing [Infographic]

Mindjumpers

Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Why should you opt for viral content marketing?

3 Trends in the Daily Deal Industry

Idaconcpts

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Rising User Acquisition Cost. According to a Rice University study, businesses reported that as of May 2011 just 20.4% Daily coupon fatigue is settling in.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

5 ways to use social media for solution marketing

Buzz Marketing for Technology

One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market.

The Value, Cost And Time Of Creativity

Twist Image

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers ( Jaffe Juice ) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. digital marketing. marketing. new marketing labs.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Take advantage of free or low-cost blog tools and resources? 7 Key Elements to a Successful Business Blog by TopRank Online Marketing. 12 Things to Do After You’ve Written a New Blog Post by Content Marketing Institute. Top 10 Blog Directories 2011 by SEO Wizardry.

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Smart Location-Based Marketing By Home Depot

Dave Fleet

Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare

Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

It costs, because you have hired good people who do good work that takes time, and it costs. Social, is not a cheaper alternative to your other marketing channels. Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. Social Media Marketing Tips and Tactics. Social Media, What Matters Most for Marketers by iMedia Connection. YouTube etiquette for 2011 by iMedia Connection.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Lower costs, more revenue – a perfect combination!

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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better?

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. says: January 25, 2011 at 3:48 am [.]

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]

Mindjumpers

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

Growth means that the network has reached enough mass that businesses and marketers have taken note. At this stage, people start using these networks for commercial purposes, such as business networking, sales promotion, customer relationship management, and general marketing.

Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot?

How Obama Sets Online Marketing High

Ari Herzog

That fund is the basis for public financing, though checking the box does not cost you anything. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. Trying to stay on top of all the new developments in the digital space can be overwhelming for marketers.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. Blogging Brand Branding Facebook Marketing Social Media Social Media Marketing Social Networking Twitter

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

The most respected number that researchers have come up with comes from the social media marketing platform company Vitrue. The cost of 1000 impressions is $5 (according to Vitrue) so the cost of 60 million impressions is $300,000 (60 million x 5/1000=300,000).

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Your primary reason for wanting to use social media is that you think it’s the “ modern ” way to send your promotional messages out to large numbers of people all at once with very little cost and effort. If this is your primary activity online, you are not a marketer.

Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

I generate most of my revenues online through niche websites that I research, set up, optimize, market and leave on auto pilot. Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. To me, the cost to profit arbitrage was worth it.

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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. That leaves only 20% of the market left to fight over.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Cost is one flat fee for up to 40 seats with support.

Don't Forget About Marketing

Twist Image

It's commonplace to hear non-Marketers give advice like "forget about marketing " to up and coming businesses. This is advice being given by people who don't even know and/or understand what the definition of Marketing is. In almost every case where I see mention of the "forget marketing and focus on your product," commentary, the individual writing this statement is confusing "marketing" with "advertising." Marketing 101.

Feature Friday: How to Increase Web Traffic

Ari Herzog

Nobody can survive as an internet marketer without traffic. You can either buy ads from search engines, which might be costly, or go for traditional search engine traffic generation. You can’t survive without traffic; it make the whole process of internet marketing go round.

How to Measure Your Social Media ROI [Infographic]

Mindjumpers

There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Tweet.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Sometimes it’s lowered costs.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again.

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