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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. hours/week on social networks and 2.2

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Amy serves as social media editor for the St.

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Trending Sources

Eleven Digital Trends to Watch In 2011

SocialFish

Out of the many social media-related trends and predictions posts I’ve been skimming lately, this is by far the one that makes the most sense to me from a social business standpoint. Eleven Digital Trends to Watch in 2011. Mobile, mobile, mobile.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011?

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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Guidelines for Successful Targeting Through Social Media

Mindjumpers

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. And in every step your media strategy plays a very important role.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Zero detail on actual social media activities.

Association-Nonprofit Social Media Jobs [New!!]

SocialFish

I’m going to start a regular post with the latest social media /community management jobs I come across for associations and nonprofits. New Media Director – Planned Parenthood Federation of America (New York).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. The average user of social and new media follows less than five brands.

Hawaii Social Media Trends 2011 – SMCHI, Jan 18

Bare Feet Studios

Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii.

Social Media Lessons From the Offline Real World

Convince & Convert

Conversely, in the social media community, checking-in is a frequent behavior, and legions of blog posts are written about location-based services. I have recently become fascinated by the way that people who don’t work in social media use social. Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I’m always curious why a particular business is actually using social media.

Is Erik Deckers the funniest man in social media marketing?

Firebelly

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). He is Vice President of Creative Services for Professional Blog Service, a social media agency. Is Erik Deckers a funny social media marketing guy? Or a social funny guy?

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. Remember, social media is “Real Time PR.”

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Are consumers entering conversion pathways that lead to sales opportunities? Everything is pointing to digital technologies and social media, even in offline experiences.

Link Love Monthly: Best of January 2011

SocialFish

The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. How to easily view a Twitter conversation on a single page – Lifehacks.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. What happens in school is now being played out on Twitter and a myriad of other social sites. Social media extends the drama for students involved.

Your 2011 Digital Marketing Reboot

Twist Image

The pervasiveness of mobile smartphones ( iPhone , Android , BlackBerry ), tablets ( iPad , Samsung , Dell ) and the entire app economy that surrounds it is quickly becoming a dominant business force. It's the beginning of January, so before things start to pick up and all of your New Year's Resolutions for 2011 become things you'll think about (once again) this coming December, why not commit to a Digital Marketing Reboot? Is your website mobile? mobile. social media.

The Gamification of Social Media

Social Media Marketing

It sits squarely in the social networking space, but it has a different twist - one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. But like the other sites, it's also a social network itself.

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms.

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B2B Social Media: 4 Ways to Sell the Value to Management

Convince & Convert

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media?

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Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

Because I decided the night before, until 2:30am in the morning, was a great time to update my blog with new pages for my favorite subjects ( blogging , business , SEO , and social media ) and my new services. Anyway, I arrived in plenty of time to check in, freshen up, and get head out to the Social Media Examiner dinner where I got to dine with some awesome social media enthusiasts as shown below in the photo from Social Media Examiner’s Facebook page.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. How To: Get More Qualified Followers on Twitter by Social Media Today.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media? Social Media Facts and Statistics. Facebook = mobile.

Interesting Content Sparks Conversations

Proactive Report

Back in January he spoke to John Jantsch of Duct Tape Marketing and they spoke about why some brands don’t get any comments or conversation. Take this video made by T-Mobile to forward their brand positioning “Life is for Sharing&#.

How a Tweet Bursted Into Crisis

Mindjumpers

Tweet In March 2009, Sofia 27 and her girlfriend were kissing on the subway train in Stockholm, Sweden, when a man was verbally abusing them and filmed their kiss with his mobile camera. Get your own story out, but be open to a conversation.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Social Networking: Like Falling In Love. Tony blogs at Social CTO.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago?

Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! The Trainer’s Social Media Tool Box. Need help with Social Media policies? How to find your people on the social web – fast! The Science of Social Media Marketing.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Here’s a recap of a few of the key sessions and conversations from the summit. Research, through social media, has to fill in much of this gap.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?

40 Bloggers to Watch in 2011

ProBlogger

Welcome to the 2011 list of bloggers to watch. BlogWorld is the social hub of this industry. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community.

Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Social Network. Mobile Texting.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Quick Jump: Social Media: Getting Started, Implementation, and Execution.

2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

The arrival of the telephone had many people panicking that the ability to have a conversation without actually meeting them would be a disaster for society as people conducted relationships while staying at home. The area that has greatest room for further development is spoken conversations.

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The Social Media Fatigue Myth

Twist Image

Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. " Foursquare and Twitter broke the fatigue because it brought Social Media to the palm of your hand. Social Media truly went mobile and local. In doing so, it also made Social Media much more personal and powerful. Social Media fatigue is a myth.

What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

“Twitter loses control not only of the conversation, but the ability to monetize millions and millions of eyeballs and social activity.&#. According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage. Rumors ran rampant.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. says: January 25, 2011 at 3:48 am [.]

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6 Newfangled Social Media Tools Worth Discovering

Convince & Convert

Tweet I’m not really sure how all of these guys are going to make a living, but there sure as hell is no shortage of innovation in social media. As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools.

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. 44 Useful Mobile Apps for Social Media Marketers. By Debbie Hemley The apps listed below were recommended by a number of businesspeople through a query I posted on HARO, others that people had been talking about in blog posts, on Quora and social networking sites. 20 Expert Tips for Better Facebook Marketing.