StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Declines in StumbleUpon Traffic: 2012 vs. 2011. What Types of Sites Get the Most Links?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Trending Sources

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

Content varies in quality. I just arrived home from South by Southwest Interactive after six days down in Austin, Texas.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. percent of viewers discovered videos by going to a video site (i.e., Are These Social Media Trends of 2011 Part of Your Strategy?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Nearly a quarter prefer video content to text.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? 20 Tips to Get Your Content Seen on Facebook by HubSpot.

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4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Are you making the most of the static content you post on your channels? Are you optimizing your content based on previous results?

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

» Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. You can leave a response , or trackback from your own site.

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2011 Trends: Make Your Corporate Site A Social Media Hub

Proactive Report

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. onto their main site. The rate of content sharing on Facebook has increased 500 percent in the last six months.

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Google Page Speed Ratings One Year Later: News Sites Range from Up 27% to Down 73%

Adam Sherk

The launch of Google’s Page Speed Online (which allows users to get Page Speed scores without installing a browser extension) reminded me that it has been a year since I looked at the page load times of major news sites. Site Page Speed Score. April 2011 Page Speed Score.

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The Fastest and Slowest News Sites in 2012

Adam Sherk

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. But site speed is one area in which the competition has a leg up.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So stop thinking of it as a micro site and making it all fancy.

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Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals


How To Make Your Content Interesting and Useful – How to make your content useful in a boring industry, creating content that brings people to your website, and more. All Your Writing Clips on One Site:

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites. Do they just avoid commenting on sites using this plugin? Aggregated conversations provide additional content for Facebook pages.

How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. About Us What’s a Maverick?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA


Create products from content you already have. Visit the site for more details about the 100+ sessions and extras included in this online access package. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code.

Supercharge your content


I wanted to point out two tools I’ve been experimenting with a lot for what I call “supercharging your content&#. Nobody reading your content cares whether they are reading it on website, or somewhere else.

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year.   Is Social Media Killing the Brand Web Site?

Google Targets ‘Scraped’ Content and ‘Content Farms’


In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users.

Which News Sites Have the Most Keywords in Common with eHow?

Adam Sherk

Articles like “How to Pour Water Into a Glass Cup” make it difficult to dispute eHow’s reputation as the poster child of content farms. But in terms of keyword targeting, how different is eHow from major news sites? Then I added in a few major tech news sites to round out the list.

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Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? To get a clearer picture I pulled referral data from the past six months for a group of 25 magazines sites that we work with at Define Media Group.

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Site owners cannot manually add sitelinks to their website. Subsequently, these sites typically elicit more clicks. Your site appears more important. The majority of sites don’t have sitelinks. This makes your site stand out even more. Does your site have sitelinks?

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 56% write articles for third-party sites.

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LinkedIn is the Login of Choice for B2B sites [infographic]


Since its last round-up of social logins in July 2010, the login of choice for B2B sites has grown rapidly. During the last year, it has been the great platform Facebook that has held the dominant position as the third-party login of choice in all realms – but one, namely news sites.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

One of the biggest challenges B2B marketers have is coming up with new content. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Supplement the photo sharing with discussion threads and other content.

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Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

The tour took place in April-May 1972 so the content for each show is featured on the Facebook page during the corresponding week this year. And effective use of colorful, interactive pages with multimedia content brings it all to life.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. Quality score is determined now by a blend of unique content and link score for that content.

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Content vs. Community: How Online Publishers Can Nurture Both

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. A more social and real-time community will self-perpetuate content.

The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. We dig 3D, we like our content packaged. Why do you think YouTube is the #2 search engine in thw world? Did you know that it was?

Global Social Media Adoption In 2011 [White Paper]


Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. Users in different part of Europe have different social media content sharing and content creation habits.

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

Similarly, you would never want to buy Facebook fans ; Facebook employs an algorithm known as EdgeRank which makes your content prominent if and only if people actually engage with it. It’s 2011. It comes across as self-serving, even if you’re sharing valuable content.

Content Sharing Pattern on Social Media [Study]


Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? Half-life of content. research , a link’s lifespan depends on content quality and the platform it’s shared on.

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques.

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Best Quora Guides and Insights of 2011

Webbiquity SMM

Blogger interest in the site seemed to follow a similar pattern. At the end of last winter, posts about how cool Quora was, the various uses for the site, and tips for getting the most out of it seemed ubiquitous. Is Quora still a significant social media destination?

8 Observations from Internet Week New York 2011


Last week, I visited the Internet Week 2011 in New York. They just launched a network where you check-in to sites and share your browsing with your network. Last week, I visited the Internet Week 2011 in New York. Tweet.

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Once upon a time, I Believed in the Fairytale of Klout


In an article that was published in the New York Times Joe Fernandez said “We analyze data from 13 different online networks and take into account all reactions to a person’s content.” The Spin has Made Us Dizzy and There Seems no End in Site.

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Once Upon a Time With Klout….The Final Chapters


According to Klout the content created by the above well known spam profile is among one that drives the most action. It appears that SPAM is content that Klout values. Exporting Twitter Content to a datastore as a service or other cloud based service, however, is not permitted.”

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Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. While not a lot of room to work with site owners should ensure that those opening words result in a meaningful snippet.

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