How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. About Us What’s a Maverick?

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with. You can follow any responses to this entry through the RSS 2.0 One Response to “Are You A Business Or A Media Company?&#

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Many companies neglect the PR side of the social media equation.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

Social Media Complainers – your new BFF's

Akamai Marketing

Tool Tuesday: Qwitter

Akamai Marketing

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Kalin Dudley Posted March 18, 2011 at 7:10 PM Interesting, I will take a look and see if my issue was similar.

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3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Do you have a company blog ? You can follow any responses to this entry through the RSS 2.0 Tags: blogging , keywords , linkbuilding , search engine rankings , SEO This entry was posted on Friday, April 22nd, 2011 at 8:35 am and is filed under Blogging for Small Business.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? Top 10 Blog Directories 2011 by SEO Wizardry. Most of the companies are large, but the variety of industries represented is intriguing.

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Any job descriptions and statements of work do not have a place without an itemized list of desired outcomes that benefit the company line.

[Infographic] Facebook Is NOT The Largest Online Social Network, Email Still Rules!

SocMed Sean

And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined. Contrary to popular belief, Facebook is NOT the largest social network on the planet. That honor still goes to email.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice?

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. A link to the company blog(s). •

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. 4 Social Media Predictions for 2011 by oneforty blog.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. All companies do.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]

What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them?

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. This is a guest post by Shannon Evans Suetos.

Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

Plus I can plug all that digital data into an engine like we have here at Networked Insights to find out what topics are trending with those audiences, what words do they use when talking about companies in our space, what new places are they going online.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. This is a guest post by Lior Levin.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012.

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The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [

#ASAE11 iPad app rants and raves

SocialFish

Also unclear what the “RSS&# tab is for. If the exhibitor did a good job writing their description, or I know the company name, I’m going to find what I want, fast. True confession: I destroy conference programs.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

Reputation Management – Instead of using social media as a reactive strategy to combat negative information about your company, use it as a proactive approach to tell what is good about your company. Customer Support – There are some companies doing this very well.

GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

But recently, the company has taken controversy to a new level. You can follow any responses to this entry through the RSS 2.0 Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? About Us What’s a Maverick?

Goodbye Feedburner, Hello Feedblitz

Ari Herzog

After nearly four years of powering this blog’s email and RSS delivery options, I’ve parted ways with Google and its free Feedburner service and embraced the paid service of Feedblitz. Wait a minute, Ari, you are paying a company to deliver blog posts to me? Blog News RSS

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

A company I work with recently hired a new person, and she told me that we emailed once before at her old job. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

5 Top Resources to Back Up your Social Media Presence!

Harp Interactive

Many companies in this space are called point solutions, or specialize in backing up an individual service. At the core of all the social networks is an RSS feed. Your Twitter account should have an RSS feed at the bottom of the page, or on the sidebar to the right.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.:

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

BluePay is a credit card processing company that has fallen victim to content scraping. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. This is a guest post by Harrison Jones.

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Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Cody Ward

They all seem to be able to position their company, products, and personal brands successfully. There are thousands of companies to choose from but if you want to follow what I did, I’d recommend them. Add your social media icons and some special images around signing up for RSS or email alerts. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpress

Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

It’s about positioning your company above the competition. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick?

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Being consistent with branding is key to your company’s recognition and ultimately its success and survival.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.