Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything.

Twitter 419

Twitter How To Reputation Curation 419

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Direct Marketing Observations

JANUARY 26, 2011

The Edelman Trust Barometer version 2011 came out recently and buried in the presentation deck are 2 slides I want you to check out. The authority figure exudes a sense of influence and trust and the people that are like you, can be influenced, and your trust in them is diminishing. Here’s #1. Why is that?

Influencer 173

Influencer Research Social Media Company 173

Kikolani

NOVEMBER 7, 2011

If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Great Education for Bloggers at the Blogging Success Summit 2011. Do more than just a blog post for a product review. Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm.

SEO 258

SEO Google Strategy Adwords 258

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

Communities 239

Communities Case Study Patterns Study 239

Idaconcpts

NOVEMBER 21, 2012

My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Did you know that the first brand on Twitter was a retailer?

Retail 134

Retail Affiliate marketing Compete Study 134

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. It needed to evolve. I replied. . Don’t you work for that radio station, kbuzz?”

Social Media 68

Social Media Hosting Eventful Class 68

Bill Hartzer

JULY 15, 2010

As part of this effort, the company has launched The Pepsi Refresh Project. To help support the project, which will give away more than $20 million this year, the company passed on airing a Super Bowl ad. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence.

Buy 112

Buy Influencer Web 2.0 Survey 112

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them? 640 Million on Facebook.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. Facebook is Where Consumers are Influenced about Buying Decisions.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Adam Sherk

MARCH 24, 2011

They offer a clean, simple format that encourages companies to be clear and succinct. Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.

Press Release 191

Press Release News Social Media Research 191

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand.

Social Media 140

Social Media News Foursquare Small Business 140

Direct Marketing Observations

NOVEMBER 24, 2010

We are influenced by influencers who are influenced by influencers… Some are focusing on what it could be and what it can be, instead of belaboring the effort of trying to understand what it is. They may become more platform specific as we continue to search for our tribes but ubiquity we reign in 2011 and beyond.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

Airlines 232

Airlines Social Media Collaboration Travel 232

Ari Herzog

FEBRUARY 22, 2014

They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. But those are companies, you might say. And yet the above screenshots are from people and companies who followed me. They boosted your opinion of my influence. Not on Twitter, anyway.

Airlines 145

Airlines Twitter Klout Class 145

Waxing UnLyrical

MARCH 15, 2011

We had our team research key influencers in the media and in the DC community, and conducted outreach directly through our channel. Our event, Thursday, March 17, 2011, will be held from 7am-6pm at the CCNV Shelter (425 2 nd St. to honor eCycle DC 2011, but every little bit helps. Have contacts at large companies?

Social Media 195

Social Media Project Flickr Eventful 195

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Cheryl Burgess ( @ckburgess ) CEO and CMO of Blue Focus Marketing, author of The Social Employee – How Great Companies Make Social Media Work , published by McGraw-Hill, in summer 2013. Todd Wilms @toddmwilms.

Twitter 187

Twitter Airlines Syndication Blogger 187

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The peer influence trend is dominated by Facebook.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

MAY 27, 2011

It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. Among habitual social networkers, 43% follow companies on social networks, compared to just 25% of all social network users. Facebook is Where Consumers are Influenced about Buying Decisions.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. What turns people away from a company Facebook page, and also how to plan to fix it. 2012 The Year of 3D Printing? Why don’t Facebook fans like us anymore?

Klout 33

Klout Embedding Loyalty Vimeo 33

Hootsuite

FEBRUARY 13, 2023

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. Brands of any size can get in on the fun by showing the evolution of their office over the years.

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. They are positively impacted by social influencers. During his career, he’s worked with various companies including Walmart, Amazon, Bonobos, Spartan Race, and Best Buy. For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Within the findings is this frightening nugget: 51% of consumers expect the company to send them marketing messages after “liking” the brand on Facebook. (Happy Holidays! This is #4.

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Buffer Social

OCTOBER 31, 2022

Fishbowl Fishbowl prides itself as a working person's virtual water cooler where people can talk to each other about anything work-related, whether it's about their role, their company's culture, or the community they are a member of — all anonymously.

Social Networking 83

Social Networking Film GPS Communities 83

Waxing UnLyrical

AUGUST 26, 2011

Yesterday I had the honor – and it really was an honor – of introducing Dr. Donna Vincent Roa as she received the 2011 Matrix Award (that’s her on the left) from the Association for Women in Communication’s DC chapter , in recognition of her accomplishments in the global communication field. Her blog isn’t fancy.

Film 227

Film Klout Policies Reputation 227

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A free tool for finding the relative influence of any Twitter user. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Proactive Report

OCTOBER 30, 2011

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. So does his wife.

Social Media 95

Social Media Retail Airlines Social Graph 95

Ignite Social Media

JANUARY 23, 2017

So it seems more likely that they are shifting Live Video efforts towards that of the general user and away from media companies who are much more equipped for high-quality video content. Only time (and algorithms) shall tell…. YouTube Supports Creators with Super Chat. Wait… Google+ Announced Updates?

Communities 60

Communities YouTube Facebook Google 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 5, 2013

Driving Influence for a Visual Brand. Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. Sony joined Pinterest back in December 2011, right as the platform was becoming popular. ” -@jaybaer ( tweet this ).

NGO 153

NGO How To Team Social Media 153

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. Once you influence the connectors, things can go viral pretty fast. It also needs to be relevant to your audience.

Social Media 98

Social Media Case Study Press Release Small Business 98

Later

MAY 6, 2020

According to the New York Times , Jenna Marbles was making more than six figures by late 2011. Earlier this year, for the first time ever, Google’s parent company Alphabet disclosed YouTube’s advertising revenue — which totaled $15 billion in 2019. Instagram Announces New Monetization Tools for Creators.

Instagram 64

Instagram YouTube Compete Platform 64

Proactive Report

JUNE 2, 2014

In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. What does that mean for companies using these wire services? Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry.

Press Release 98

Press Release SEO News Google 98