B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

B2B 191

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

The 10 Key Mobile Trends for 2011

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. Juniper Research has released its top ten wireless predictions for 2011, let’s step through and take a look at where they think mobile is going in the coming year.

Mobile 244

Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. In February, 2011, Google penalized Overstock.com for links to their website –which were determined to be what I would call “unnatural” in nature.

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with The Maritz study found that 83% of the complainants that received a reply liked or loved the fact that the company responded.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Top 7 Ways to Save Time on Twitter by OPEN Forum. ” Twitter Noise Reduction: The Twit Cleaner by Social Marketing Forum. 6 Ways To Monitor Your Brand On Twitter by OPEN Forum.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. About Us What’s a Maverick?

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. An active and helpful support forum?

ROI 216

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence?

4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It’s interesting to note, however, that what worked in 1992 still can work in 2011. Now, in 2011, article marketing is still a powerhouse despite the Panda update. Forum Marketing – OK, I’m being a little bit misleading here. Today’s forums are 1991s bulletin boards. Still, those old bulletin boards were a lot like forums. Build yourself a website, then market it with articles and join a couple of forums.

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

This may include information posted online somewhere by you, someone you know, organizations or companies you’re affiliated with or public databases. Set up alerts for any nicknames or usernames you have on different online forums or social networking sites.

Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. You know why people complain in public forums?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? Or use /forums too see only results from discussion forums, /date to sort results by recency, or even create your own slashtags. 4 Social Media Predictions for 2011 by oneforty blog.

Tools 270

Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Tweet.

Tips 371

Employees Are A Critical Element To Your Social Media Success – Are You Leveraging Yours? Apple Isn’t!

SocMed Sean

You know, those great folks who know your products and services inside and out, have a vested interest in the success of your company, and have built the personal relationships with your client base. Take hints from companies like Zappos and Dell. Let them be your company ambassadors.

Apple 241

My Warrior Forum Trojan Horse & The World’s Worst Email List

Viper Chill

I mention the list not only because I want you to subscribe, but I recently launched my Warrior Forum guide there. I’ve participated a little over the years (109 posts since Jan 2011) but generally kept out of the WSO area and just offered advice in other areas.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

And 93% of business buyers believe all companies should have a social media presence. They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums.

List of Rules to Remember When Engaging in Social Media

Mindjumpers

It’s crucial that every company, no matter which size, industry or location, immediately drafts and circulates the before mentioned guidelines and policies – whether or not social media is practiced officially or unofficially within the organization.

List 254

5 Tips to Find Your Best Audience on Social Media Platforms

Waxing UnLyrical

There are thousands of niche networking sites, industry forums and other opportunities to connect with a far more segmented audience than the big sites offer. Guest post by Thursday Bram.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Social media loyalty: me like you long time (but me hard to get)

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. companies.

Fortune Global 100 Companies Get 5.6 Million Twitter Mentions A Month

The Realtime Report

The Fortune Global 100 companies were mentioned online a total of 10.4 million times in one month, from blogs to forums to social media. Nearly 9 in 10 (87%) of these companies are active on at least one social channel – this number has increased 10% since 2010.

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Dave Fleet

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators. Cameras were introduced into legislative forums to broaden access to the political process.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. On Influence In Public Relations And Social Media | Waxing UnLyrical says: January 11, 2011 at 7:16 am [.]

Online & mobile disaster relief efforts for Japan

SocialFish

I scoured my Reader and fired off a few links (including some about social networks and tech companies and startups); and it seemed like a good idea to repost them here with a couple of additional ones I’ve seen since.

Mobile 196

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&#

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook.

Tools 179

70+ Resources on How to Start a WordPress Blog

Kikolani

The above companies also offer hosting plans, but I’d like to focus on ones that have easy WordPress installations. Be sure to look at which hosting companies: Offer plans that allow you to have multiple domains, unlimited storage, and unlimited bandwidth.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

J-P De Clerck reports that less than half of companies have blogs, despite the fact that “blogs are real social media hubs and cornerstones of inbound marketing.&# then provides tips for maximizing company blog success.

Tips 193

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

Jive 243

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways.

10 Ways to Position Your Blog Above Copycats

Kikolani

If you’re a company, create a logo and color scheme to identify your blog from all the rest. In a thread on the WordPress forums, some users mentioned visiting Stolen Content to report content thieves. This is a guest post by Gabrielle Conde.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It used to be said that any publicity is good publicity. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

6 Tips for Building A Sustainable Social Strategy

Firebelly

Whether you’re over talking and burning your audience out, over taxing people inside your program or promising levels of service via social media that your company can’t deliver, the prudent approach is to have a balanced approach.