Sherrilynne Starkie

OCTOBER 15, 2018

Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. Or conversely, to keep their names out of the news. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199

Marketing Syndication Adwords Social Media 199

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Every company needs to think of itself as a TV station, magazine, and newspaper. Conversion and Measurement Tools Will Force Social Media to Evolve.

Trends 124

Trends scribd Skills Training 124

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.”. You have to learn from the conversations and respond appropriately, based on what you learned. We know how to listen.

Social Graph 99

Social Graph Skills Flickr Data 99

Mindjumpers

JANUARY 11, 2012

I have been going through the report and something that caught my attention was, that companies have now realized that inorder to derive value through their social media efforts they need to allocate resources who understand and can work with social media. Only 19% reported using a social media management platform in 2011. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. One aspect that will be dramatically different this year is how companies measure their results.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Proactive Report

DECEMBER 29, 2010

Listening to the online conversations and having a PR team that is trained to react effectively is no longer an option – it is a necessity. If not, put it on your 2011 PR goals. You can’t afford to be caught unawares or react incorrectly. Here the key features of his plan. Have a community strategy –don’t jump without a parachute.

Reputation 108

Reputation Trends Training Case Study 108

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved.

Groups 337

Groups Groups Sports Notification 337

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector.

Brands 144

Brands Content B2B Apple 144

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings. See who else is around.

Twitter 419

Twitter How To Reputation Curation 419

Kikolani

NOVEMBER 7, 2011

I spent the morning hanging out in the new media lounge and exhibit hall where, over the course of an hour, I conversed with Sid Savara , Capsun Poe , Lara Kulpa , Bob Dunn , Are Morch , Sandra Foyt , and Joshua Dorkin about everything from weddings being Ponzi schemes to not getting hosed by your web hosting companies. Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. As more people became aware of the news on Sunday, Twitter was alive with conversation about the event in every part of the world.

Social Media 140

Social Media News Foursquare Small Business 140

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. 44% of U.S. 25% of U.S.

Tips 216

Tips Smart Phone Marketing Mobile 216

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. An opportunity to have employees act as ambassadors on behalf of the company and provide a preview of what it is like to work for your company.

Social Media 249

Social Media Brands Policies How To 249

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Visually SM

JANUARY 29, 2015

When including search and email usage in overall network participation statistics, as many as 92 percent of all people are networked in some form, according to the May 2011 Pew Internet and American Life survey. Many companies spend years redesigning their websites.

Content 124

Content Findability Marketing Social Networking 124

Idaconcpts

NOVEMBER 21, 2012

My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Did you know that the first brand on Twitter was a retailer?

Retail 134

Retail Affiliate marketing Compete Study 134

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. 44% of U.S. 25% of U.S.

Tips 178

Tips Smart Phone Marketing Mobile 178

Akamai Marketing

NOVEMBER 25, 2011

I’ll let you draw your own conclusions, but as a premise for discussion: How would you feel about this company if you were me? And taking it to the next level, how hard would it be to do this for your own company? 11/9/2011 (12 hours later): Oops. So for most companies, the crisis is mostly over, situation averted.

Social Media 156

Social Media Engagement Company Social Networking 156

agora pulse

OCTOBER 6, 2020

back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. I like to end discussions with an invite to tweet me your thoughts or join the conversation. Add their directors on your Linkedin and engage in conversation about their strategy.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

NOVEMBER 27, 2018

When her show ended in 2011, it was obvious she wasn’t going anywhere. LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Super Soul Sunday. The Know: An OWN Community.

Communities 100

Communities Platform Video Fashion 100

Visually SM

JANUARY 29, 2015

When including search and email usage in overall network participation statistics, as many as 92 percent of all people are networked in some form, according to the May 2011 Pew Internet and American Life survey. Many companies spend years redesigning their websites.

Content 100

Content Findability Marketing Social Networking 100

The Realtime Report

NOVEMBER 29, 2012

How is the company making its case — and what is Twitter’s counter-argument? Here’s a summary of both sides’ arguments, based on a read through both sets of filings the companies have made so far, and a conversation with PeopleBrowsr CEO Jodee Rich. PeopleBrowsr: The Complaint.

Twitter 189

Twitter Data Wikipedia Analytics 189

Direct Marketing Observations

DECEMBER 14, 2011

1) Driving traffic - The challenge in 2011 is the same in 2012. Whether you’re a click and mortar or a web based only company, either or requires more than just a cursory amount of effort revolved around driving traffic. Is it conversational? It’s why people go into business, it’s why companies sell stuff.

Brands 176

Brands Discount Sites SEO 176

Jeff Esposito

DECEMBER 15, 2010

I had a conversation about this with fellow PRBC staffer Christina Khoury the other day. I plan on meeting more during 2011 and challenge you to do the same. If you want to build something up that is Brand U, do it 5-9 not on the company dime. So break out the Pepto because these resolutions may be a tough pill to swallow.

Meeting 32

Meeting Sports Fashion List 32

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again?  ” 3.

Team 79

Team Engineering Company System 79

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Mindjumpers

DECEMBER 1, 2011

Tweet With 2011 closing in, here are some interesting trends that can be traced to last year and which are expected to carry on to the coming one. This can be seen with a rise in location based services and Facebook introducing behavior themes for conversations centered on a topic.

Trends 183

Trends Social Media Embedding Study 183

Convince & Convert

SEPTEMBER 7, 2011

Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011.

Curation 166

Curation Research Sample Samples 166

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. My post looks at how three companies are doing this well, as told by their customers. Who’s in customer service? I’m not a customer service “professional.&#

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. says: February 2, 2011 at 10:50 am [.]

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

MARCH 19, 2013

Taking an approach like this allows us to reach people through more conscientious, socially responsible communications, and illustrates the impact this will have on our audiences of decision-makers within our companies and client organizations. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Completely. Here’s the interview.

Social Media 153

Social Media Postrank Energy Tourism 153

Proactive Report

JULY 3, 2011

“A powerful global conversation has begun. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Your stakeholders are sharing information and having conversations about you. Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Waxing UnLyrical

NOVEMBER 15, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | Im looking forward to reading more of your posts! Wanna Subscribe?

News 274

News Google SEO Postrank 274

Buffer Social

OCTOBER 31, 2022

Go beyond “promotion” The most effective way to use a vertical network is to be a part of the community by joining conversations and providing valuable content. Fitness and activewear brands have an opportunity to reach their target market easily by participating in conversations with users on the platform.

Social Networking 83

Social Networking Film GPS Communities 83

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170

Project How To Class Posterous 170