Is Social CRM the key to growing membership?


We’re working with Avectra on an ambitious project about Social CRM for Associations ; we’ll be having several conversations about the topic, on both of our blogs, in person with any interested association execs ( contact us if you’d like to participate and we’ll send details), and at ASAE’s Annual Meeting in St Louis in August. We’ve also written a white paper on Social CRM for Associations, which is out very soon.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Social CRM. Does adding Twitter to your CRM process make it more social? Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like to describe their products. ALL CRM IS SOCIAL. Because customer relationship management, automated or not, is social.


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White paper on Social CRM for associations


Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. Social profile mapping.

What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. In it’s most basic form the concept is to allow you to cross reference what your customers are saying in social media circles as individuals and as a group with what you know about them from a business standpoint. Steve Farnsworth, Jolt Social Media. Are you using a social CRM?

2011 Q1 Review: SocialFish clients and work


Here’s a review of what we’ve been up to in the first quarter of 2011. STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. We work through our strategy process, starting with a social media assessment and brainstorming session. We get asked all the time for training resources for social media practitioners in associations.

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Link Love Monthly: Best of March 2011


The list below is for serendipity ; if you prefer our “Must Read&# shares about important stuff for association social media, please click here to subscribe , or click here to browse. MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). Social Media – It’s Not Just for White Folks (Danny Brown).

Permission is the Enemy of Speed

Convince & Convert

This week I’ve been writing about speed and response expectations for business on the social Web. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. How do you become uber responsive to your customers on the social Web? Ultimately, speed wins.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog.

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Why You Should Tweet During a Crisis

Dave Fleet

That’s why I was really interested to see a note from Shashi Bellamkonda on the Social CRM Pioneers group , pointing to some interesting research by Microsoft and Psychster on the effect of companies acknowledging issues via Twitter on the actions and perceptions of customers. Companies need to think about who posts the information, not just what is posted – a trusted community manager may be better than an executive or an anonymous company account.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Social can do both.

Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers. Could this be why some companies have been ambivalent about open, social engagement? Although the book was not written for social media the principles certainly apply: 1.

9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer. Further segmentation of social platforms. ROI social media Trends

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. In fact, I use Jabber for internal communications as Community Manager of Namecheap.

The 3 Building Blocks of Social Business Evolution

Convince & Convert

He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Building a social business is not so easy. 3 Building Blocks for Social Business Evolution A social business is built upon three pillars – people, process and technology. 1.Change Management is the foundation of a Social Business.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy? Social media.

Silos, Facebook Advertising, and Opportunity

Convince & Convert

Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. I absolutely believe that as social media grows the accompanying professional services will splinter. Even today, what does a “social media consultant&# do? There are so many possible answers the words “social media consultant&# have lost all descriptive value. We’re mostly not there yet in social, but it will happen.

Monday’s 5 Social Media Must-Reads


Below are 5 social media must-reads from last week that we wouldn’t want you to miss. It is even more than the tool to build the community around your business. Social Media Marketing: Facebook + Twitter Aren’t Enough. By Rand Fishkin The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing.

Seven truths about online influence


With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. It’s because my friends include many other people who have blogs and followers of their own, as well as people who aren’t much online at all but are engaged in the association community in real life. You must nurture your community before you need it. Debunking the hype Featured Open Community

Social Media Is Growing Up: You Can Stop Copying the Cool Kids Now

Bare Feet Studios

It summarizes a number of my social media friends and peers who have weaned themselves off this geo-location social network also known as a check-in service. The good news about right now is that businesses and nonprofits are at last paying attention to social media. We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results.

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

One of the highlights of my trip was conducting a breakout session with my good friend and client Indra Gardiner (from Bailey Gardiner in San Diego), called “Digital & Dollars: Successfully Adding Social Media & Online Marketing to Your Agency Services Mix&# Digital and Dollars: Adding Social Media and Online Marketing to Your Agency Services Mix View more presentations from Jay Baer. will range from 11% (the relatively mature email marketing), to 34% (social media).

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Please Help Me Support Make-A-Wish Foundation August 24th, 2010 |Written By: Jay Baer | View Comments Tweet I need your help please.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. How can marketers make more productive use of their time on social networking sites? ” Social Media Tools.

Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 13 Observations From South by Southwest (SXSW) March 16th, 2010 |Written By: Jay Baer | View Comments Tweet As usual, this year’s South by Southwest Interactive conference was a blur.