Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Can social media be measured? However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator” last week at Social Media Success Summit 2011.

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Process Social Media ROI Metrics 134

Convince & Convert

MAY 31, 2011

Can social media be measured? For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). The 6 step process for measuring social media. Understand How Social Fits in Your Company.

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Process Social Media ROI Metrics 149

The Social Media Incubator

NOVEMBER 3, 2010

Instead, they allowed their community (Coach has over 1.2 If you have a great product or service that people love and you’ve built a community, then that community can come out in support of you when one aspect of your product is attacked. This is another reason why having a presence on social media is so critical.

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Social Media Small Business Foursquare News 100

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. whether ROI can be anything other than a quantitative term. [Ed: measurepr -12:07 PM Apr 12th, 2011. CommAMMO Q2: ROI is a financial term. CommAMMO Q2: ROI is a financial term. measurepr -12:29 PM Apr 12th, 2011.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Maybe less than 10%.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

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Postrank ROI Tourism Blogroll 255

Kikolani

OCTOBER 10, 2011

Writing Around the Web is a monthly series highlighting guest posts I’ve written on blogging, business, SEO, social media, and other topics! Featured Post – How to Optimize Social Media Profiles for SEO. Social Media. What’s at stake in this blogging contest? A nice cash prize of $1,000!

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Analytics SEO Social Media Google 113

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Trainer’s Social Media Tool Box.

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Postrank Handbook Case Study Press Release 170

Small Business Mavericks

APRIL 15, 2011

In social media , provide value over the long term and you’ll find yourself winning friends, fans, and customers. Why are the search engines and social media sites so full of spam. About Us What’s a Maverick? It could just as well be “The Surest Way To Earn Fans.&# It’s that easy.

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Case Study Press Release Small Business Adwords 156

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

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Postrank ROI Class Tourism 150

Small Business Mavericks

APRIL 17, 2011

A media company. We’ve talked about social media so much that I think you know how I feel about that. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. One Response to “Are You A Business Or A Media Company?&#

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Company Wiki Case Study Press Release 142

Diva Marketing Blog

AUGUST 29, 2011

Do we expect too much from social media and in particular social networks? Marketers anticipate Facebook, Twitter, blogs, video sites a la YouTube, niche communities and now Google+ will not only create awareness, support customer service but increase. Social media has become a one-stop shop for extending the brand. .

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Social Media Brands ROI Authentication 75

Small Business Mavericks

FEBRUARY 4, 2011

Here’s another caveat: If you are not at least engaged in social media and search engine optimization, then you are likely not being effective. Ken Shimizu says: February 4, 2011 at 8:40 pm Are Small Businesses Effective Online? About Us What’s a Maverick? If you are not engaged, you cannot be effective.

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Small Business Press Release Case Study Adwords 115

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Liked what you saw?

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Postrank Class Tourism WordPress 151

Hootsuite

MAY 13, 2020

“It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Lorenz traces its social media etymology way back to 2011 on YouTube. Imagine social media without celebrities. Dislike of the term isn’t new.

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Influencer Trends Marketing Guidelines 145

Pam Moore

JANUARY 25, 2016

What started out as a “test of the podcast waters” transformed into an amazing media and revenue channel for our agency, Marketing Nutz. 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your business. In this 30 minute podcast you will learn: .

Social Networking 106

Social Networking ROI Analysis Brands 106

Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Follow me on Twitter.

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Social Graph Hubspot StumbleUpon Digg 104

Kikolani

DECEMBER 23, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Happy Holidays.

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Mashup Resources Remix Handbook 119

Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Postrank Tourism Blogroll 134

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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Social Media Trendrr SM2 Alterian 257

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

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Small Business ROI Social Media Case Study 177

Waxing UnLyrical

NOVEMBER 10, 2010

And Bryce has already talked about how social media changed his life. It helps you understand the reciprocal nature of 21 st century communication. The really cool thing about business communication today is that it’s no longer a one-way channel. Social karma works in strange ways.

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Class Blogosphere Blogger Creative Commons 226

Jeff Esposito

DECEMBER 30, 2010

Last week my friend Danny Brown posted on the ROI of social media. Now instead of dollars and cents, he looked at how we all give back to our communities. Let me know how I can repay you in 2011. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you.

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ROI Communities Social Media Sites 28

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. ROI rears its head. But are you walking the walk?

Class 211

Class Comments Eventful Conversation 211

Myrland Marketing

SEPTEMBER 24, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THESE ARE JUST TOOLS by Nancy Myrland on September 24, 2010 ????This Many, including me, are excited and passionate about Social Media.

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Tools Chemicals ROI WordPress 75

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

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Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: Does Google PageRank Really Matter? :

Marketing 264

Marketing SEO Case Study Small Business 264

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? What’s their social media engagement and conversational style? Here’s everything you need to know about the top 7 social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. It’s been kind of a crazy day in social media, right? It feels like social media from two years ago.

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Hotels Instagram Authentication Social Media 118

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

ProBlogger

MARCH 31, 2011

Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy. Social Networking.

Platform 41

Platform WordPress Engineering Open Source 41

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

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Social Media Tools Tips ROI 198