Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

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Small Business Mavericks

APRIL 3, 2011

But recently, the company has taken controversy to a new level. Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? – GoDaddy has been the center of controversy before. About Us What’s a Maverick? GoDaddy has been the center of controversy before. Was that a good move?

Small Business 105

Small Business Reputation Marketing Case Study 105

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. link] Log in to Reply Lisa Foote says: February 28, 2011 at 12:39 am RT @CarolineMelberg What’s A QR Code And Is It Contagious? About Us What’s a Maverick? Five years from now, I think it will be as commonplace as search. What can you do with a QR code?

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Small Business Case Study Press Release Mobile 117

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Your company’s reputation is an extension of your leadership’s reputation. No matter how small or large your company is, reputation is all about leadership. About Us What’s a Maverick? That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Waxing UnLyrical

NOVEMBER 15, 2010

- Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Im looking forward to reading more of your posts! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Small Business Mavericks

APRIL 4, 2011

A surprise – maybe even shocking – news item like a celebrity kicking the bucket can do it, but if you want your viral news to represent your company well, then it needs to be real news. About Us What’s a Maverick? The hard work is coming up with an idea that will spread like wildfire.

Social Media 98

Social Media Case Study Press Release Small Business 98

Convince & Convert

JUNE 4, 2013

This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Nick Westergaard of Brand Driven Digital is heading up this event in its second year and you can learn more about it on the company’s website.

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Eventful Social Media Conference Forums 127

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Creative Commons Reputation Flickr Film 193

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

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Case Study Press Release Comparison Small Business 98

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Tourism Energy 153

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Comment as Show More Trackbacks Tweets that mention Measuring Public Relations Outcomes | Waxing UnLyrical -- Topsy.com says: February 1, 2011 at 6:43 pm [.] says: February 2, 2011 at 10:50 am [.]

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. Perfect example of that.

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! You may already have seen a couple of the Christmas-related videos making the rounds lately.

Crowdsourcing 216

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Small Business Mavericks

MARCH 18, 2011

If someone had a negative experience with your company, try to find out why and look at it as an opportunity. When you see a negative review of your company online, the best thing to do is try to resolve it. Caroline Melberg says: March 19, 2011 at 12:44 am Online Reviews: Opportunity Or Obstacle? About Us What’s a Maverick?

Review 79

Review Small Business Case Study Press Release 79

Small Business Mavericks

FEBRUARY 14, 2011

Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. Caroline Melberg says: February 15, 2011 at 12:42 am Is SearchDex A Scapegoat? About Us What’s a Maverick? Two possibilities exist here. Either J.C. Penny’s authorization.

Small Business 79

Small Business Retail Case Study Press Release 79

Small Business Mavericks

MARCH 12, 2011

Perhaps another company will take it and make something out of it. Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media. About Us What’s a Maverick? That surely must be good news. Personally, I hope Delicious sticks around. Does it really matter?

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Delicious Yahoo Small Business Social Bookmarking 79

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. And if consumers cannot remember the companies or the products, the commercials do not lead to sales.

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Class Postrank Comments Tourism 124

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. Caroline Melberg says: February 14, 2011 at 12:33 am Is Your Customer Service Up To Scratch? About Us What’s a Maverick?

Reputation 87

Reputation Case Study Press Release Small Business 87

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 22, 2010

5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] decision on what to measure will be unique to each company. Just as CRT/tanaka’s Life… supplemented campaign did. [.] It’s worth the time to put thought into what to [.] These fine folk did: Jan. These fine folk did: Jan.

Postrank 151

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Small Business Mavericks

FEBRUARY 2, 2011

Both companies have a reason to ensure the truth comes out on this one. Log in to Reply Caroline Melberg says: February 3, 2011 at 12:24 pm Rich, Thanks for the clarification. Tags: bing , google , search , search results This entry was posted on Wednesday, February 2nd, 2011 at 11:26 am and is filed under search engines.

Google 79

Google Press Release Case Study Small Business 79

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies. These fine folk did: Jan.

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

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Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Your company is merging. One of the age-old questions, eh? by John Taylor. These fine folk did: Jan.

Class 119

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Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live?

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. I’ve been to enough conferences where the moderators/speakers sucked (and live in deathly fear of that being applied to me). The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. These fine folk did: Jan. These fine folk did: Jan.

Class 227

Class How To Applications Course 227

Diva Marketing Blog

OCTOBER 31, 2011

Perhaps through books, conferences or workshops. Just Once Crowd Sourced Question is a Diva Marketing series where the community shares their insights on a specific social media issue. And that they think how they did business in 2005 is the same as 2011. How are you learing about social media? S cariest thought?

Social Media 89

Social Media Discount B2B Social Networking 89

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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List Class How To Conversation 161

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 127

Eventful Social Media B2B Conference 127

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. I like these little "technical" posts. gotta write more of my own. when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

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Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. It is a fabulous cause.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Class How To Health Care Comments 207