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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Ultimate Fightbook.

Trends 258
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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Or re-emerging.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad.

Twitter 279
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Canadian Media Consumption Trends. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. The number of minutes each of us spends each day online up one 119 per cent since 2011. This upward trend is being driven by the adoption of smartphones. Magazine reading time down 77.5

Marketing 199
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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Facebook’s little secret…

Sherrilynne Starkie

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011). Another trend among staff members is to have back-story discussions via email.

Groups 337