Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Originally published January 12, 2011). So after several months of effort, very little momentum was gained and the group was dissolved.

Groups 337

Groups Groups Sports Notification 337

Proactive Report

DECEMBER 29, 2010

The availability of easy online publishing tools has given everyone a voice and the power to reach an audience. Have a community strategy –don’t jump without a parachute. If not, put it on your 2011 PR goals. This can be a very positive thing, what with fans, evangelists and brand ambassadors helping to spread the word.

Reputation 108

Reputation Trends Training Case Study 108

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

Dave Fleet

FEBRUARY 7, 2011

In this piece, Brian Solis offers a counterpoint to Gladwell’s incessant focus on tools, and looks at the bigger picture. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011. Gladwell’s slipping point. Wired: Trolls Pounce on Facebook’s Tahrir Square.

Trends 258

Trends Facebook Sports Blogosphere 258

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Laurel Papworth

APRIL 27, 2011

Playstation and other online communities have been hacked. on 02-04-2011 01:08 PM. If you are the community host YOU are responsible for protecting members online. Probably millions of credit cards stolen. PR crisis anyone? A message to Sony from Anonymous. Dear Greedy Mother **ers SONY, Congratulations! There are no excuses.

Communities 60

Communities Forums Privacy Hosting 60

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Small Business Mavericks

JUNE 6, 2011

It’s interesting to note, however, that what worked in 1992 still can work in 2011. Now, in 2011, article marketing is still a powerhouse despite the Panda update. communities, a website is still the perfect online marketing tool. Still, it can be very effective. Today’s forums are 1991s bulletin boards.

Fashion 161

Fashion Hubpages Strategy Forums 161

Sprout Social

SEPTEMBER 12, 2022

By partnering with an agency, you benefit from the social media tools they use. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Kelly Bateson Media uses Sprout’s community management and reporting features to empower their clients. “We

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success? .” - About Facebook statement accompanying company’s press release. Make innovation personal!

Press Release 192

Press Release Airlines Skills Retail 192

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. But what if we stopped thinking about Twitter as a broadcasting tool? Here are four things Twitter is – or will become.

Twitter 167

Twitter Nielsen Forums Digg 167

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

Collaboration 234

Collaboration Eventful Exercises Education 234

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. His creativity and successes put him on the prestigious Indiana Business Journal’s 2011 “Forty Under 40.”

Social Capital 196

Social Capital Journal Energy Campaign 196

Myrland Marketing

SEPTEMBER 24, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THESE ARE JUST TOOLS by Nancy Myrland on September 24, 2010 ????This Using the tools is not the goal. Using the tools are ways to accomplish goals. Then go ahead!

Tools 75

Tools Chemicals ROI WordPress 75

Convince & Convert

APRIL 5, 2013

Sony joined Pinterest back in December 2011, right as the platform was becoming popular. The Sony social communities are very active, with many users creating content on a regular basis. ” Many companies would be better served expending their social energy elsewhere.

NGO 153

NGO How To Team Social Media 153

Small Business Mavericks

FEBRUARY 27, 2011

Right now, there are just a few companies using it successfully. The bottom line is: QR Codes are powerful new mobile marketing tools that will transform mobile marketing in the same way that low-cost and no-cost shopping cart software transformed online marketing. About Us What’s a Maverick? What can you do with a QR code?

Small Business 117

Small Business Case Study Press Release Mobile 117

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? Or maybe it is finally time to start talking about the pragmatic use of these tools rather than the basics. The social networking icons are not flashed on the screen. Not last week.

News 107

News GPS Twitter Facebook 107

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. She’s also a dynamic entrepreneur.

Social Media 92

Social Media Instagram Education Communities 92

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. You likely want your story to be news, now. In this case, you probably want your release to rank well in Google News, where timeliness is of the essence. Liked what you saw?

News 274

News Google SEO Postrank 274

Hootsuite

JULY 4, 2022

But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. Try Hootsuite’s TikTok Tools Free. @revolutapp My money don’t jiggle jiggle, it folds.

Questions 104

Questions Banking Insurance HootSuite 104

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Social Media Marketing

APRIL 28, 2011

We anticipate Delicious in its current form will be available until approximately July 2011. AVOS plans to continue the service that users have come to know and love and by working with the community, make the site even easier and more fun to save, share and discover the web's "tastiest" content. Please use our export tool.

News 160

News Delicious Yahoo Social Bookmarking 160

Convince & Convert

DECEMBER 28, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. (Happy Holidays! This is #3.

Types 137

Types Training Twitter CoTweet 137

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Thanks for sharing! Liked what you saw?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Kikolani

DECEMBER 23, 2011

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. The Best of 2011 – Posts & People Who Rocked Our World – The most popular posts from SEOmoz for 2011. Happy Holidays.

Mashup 119

Mashup Resources Remix Handbook 119

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] decision on what to measure will be unique to each company. It’s about what you’re going to try to get your target audience to do.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Liked what you saw? Why not book me for a speaking gig ?

Class 134

Class Postrank Tourism Blogroll 134

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. Video allows the communication of body language, tone of voice, facial expressions, and personal characteristics. Simply put, people love video. Personable branding.

Video 119

Video Marketing Embedding Engineering 119

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. Caroline Melberg says: February 14, 2011 at 12:33 am Is Your Customer Service Up To Scratch? About Us What’s a Maverick?

Reputation 87

Reputation Case Study Press Release Small Business 87

agora pulse

JANUARY 18, 2017

We’ve designed our tool (and blog) to serve four languages: English , French , Spanish , and Portuguese. When I search for software company ‘Sage’ on Facebook, I get one result — their Global page. Sage is a global SAAS company offering accounting software solutions to businesses of all sizes.

Facebook 60

Facebook Hotels Communities Examples 60

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Of the hundreds of third party Twitter tools out there, which are really worth utilizing? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year.

Tools 201

Tools Twitter Tips B2B 201

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. As always in good company with the Tinu and the others. Mark as read Approve comment Shonali, I agree with Gini that its hard to keep the blogroll updated, which is why I tweaked mine. putting these posts on my reading list.

Blogroll 214

Blogroll Class Postrank Comments 214

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Proactive Report

SEPTEMBER 21, 2010

companies say they plan to award base salary pay increases in 2011. You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Kikolani

FEBRUARY 3, 2012

How I Made 6 Figures as a Freelance Writer in 2011 – A description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them plus 12 additional tips. 15 Twitter Tools to Boost Your Online Presence and Productivity – Overwhelmed by your Twitter stream?

Mashup 113

Mashup Resources RSS SEO 113