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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. About Us What’s a Maverick?

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. About Us What’s a Maverick?

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Many companies neglect the PR side of the social media equation.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

3 Ways A Blog Helps You SEO-Wise | Small Business Mavericks

Small Business Mavericks

Do you have a company blog ? You can follow any responses to this entry through the RSS 2.0 Tags: blogging , keywords , linkbuilding , search engine rankings , SEO This entry was posted on Friday, April 22nd, 2011 at 8:35 am and is filed under Blogging for Small Business.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation.

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Any job descriptions and statements of work do not have a place without an itemized list of desired outcomes that benefit the company line.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Speaking of Writers.What IS your company’s voice?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them?

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. Remember to take your time and really build up your online community.

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways.

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. This is a guest post by Lior Levin.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

Reputation Management – Instead of using social media as a reactive strategy to combat negative information about your company, use it as a proactive approach to tell what is good about your company. Customer Support – There are some companies doing this very well.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

But recently, the company has taken controversy to a new level. You can follow any responses to this entry through the RSS 2.0 Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? About Us What’s a Maverick?

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

A company I work with recently hired a new person, and she told me that we emailed once before at her old job. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.:

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

BluePay is a credit card processing company that has fallen victim to content scraping. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. This is a guest post by Harrison Jones.

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Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

It’s about positioning your company above the competition. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick?

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

Companies were more or less in control of when and how they targeted consumers and tasks involving branding tended to be mostly contained in-house. Being consistent with branding is key to your company’s recognition and ultimately its success and survival.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand.

Yahoo! Unloads Delicious

Small Business Mavericks

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. About Us What’s a Maverick?

UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. About Us What’s a Maverick?

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Even better, individuals (known as Facebook fans) can “like” or add your company as a “friend”; therefore staying notified of any special deals or messages you send out. ” Their friends like your company, so maybe they will too. This is a guest post by Amanda DiSilvestro.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Revamping Old Content

Small Business Mavericks

You can follow any responses to this entry through the RSS 2.0 Tags: content , repurposing content This entry was posted on Friday, April 29th, 2011 at 7:49 am and is filed under Small Business Internet Marketing. About Us What’s a Maverick?

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

You should be able to get something more detailed than “We got ABC Company on Google page one.” Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.