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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. About Us What’s a Maverick?

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with. About Us What’s a Maverick?

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Many companies neglect the PR side of the social media equation.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Don’t Do “The Seinfeld&# | Alex G says: February 20, 2011 at 12:16 pm [.]

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Quora) says: January 28, 2011 at 6:14 pm [.]

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

Reputation Management – Instead of using social media as a reactive strategy to combat negative information about your company, use it as a proactive approach to tell what is good about your company. Customer Support – There are some companies doing this very well.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.:

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GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

But recently, the company has taken controversy to a new level. You can follow any responses to this entry through the RSS 2.0 Caroline Melberg says: April 3, 2011 at 12:25 pm GoDaddy: Good Marketing Or Reputation Problem? About Us What’s a Maverick?

Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

It’s about positioning your company above the competition. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick?

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Speaking of Writers.What IS your company’s voice?

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Yahoo! Unloads Delicious

Small Business Mavericks

They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks. About Us What’s a Maverick?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. About Us What’s a Maverick?

Revamping Old Content

Small Business Mavericks

You can follow any responses to this entry through the RSS 2.0 Tags: content , repurposing content This entry was posted on Friday, April 29th, 2011 at 7:49 am and is filed under Small Business Internet Marketing. About Us What’s a Maverick?

10 Ways to Position Your Blog Above Copycats

Kikolani

If you’re a company, create a logo and color scheme to identify your blog from all the rest. Craft your RSS feed content to avoid making it easy for content thieves. However, I do agree with his suggestion to post just a paragraph and not the entire article in your RSS feeds.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com.

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. Remember to take your time and really build up your online community.

What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them?

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. This is a guest post by Lior Levin.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways.

70+ Resources on How to Start a WordPress Blog

Kikolani

The above companies also offer hosting plans, but I’d like to focus on ones that have easy WordPress installations. Be sure to look at which hosting companies: Offer plans that allow you to have multiple domains, unlimited storage, and unlimited bandwidth.

Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. 1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). Recently named #108 on the 2011 INC 500 report, you can get more great insights from Signal on Twitter , Facebook and on their blog. [

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. This is a guest post by Danny Wong.

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead. says: February 2, 2011 at 10:50 am [.]

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [ Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

A company I work with recently hired a new person, and she told me that we emailed once before at her old job. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

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Fetching Friday – Resources Mashup & Happy Holidays

Kikolani

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.

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Spy on Your Facebook Competitors with HyperAlerts

Convince & Convert

The great thing about companies widely publishing APIs in this age of collaboration is that crafty third-parties can develop tools and features that the developers of the “mother ship&# forgot. Want to know whenever your competitors are being criticized by their community?

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

BluePay is a credit card processing company that has fallen victim to content scraping. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. This is a guest post by Harrison Jones.

The Decision

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make.

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What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

Right now, there are just a few companies using it successfully. You can follow any responses to this entry through the RSS 2.0 Caroline Melberg says: February 28, 2011 at 12:38 am What’s A QR Code And Is It Contagious? About Us What’s a Maverick?