Ignite Social Media

JANUARY 23, 2017

Facebook may end large contracts for live video creation while YouTube adds a new way for the creator community to make money from their fans. The move could signify that Facebook is moving away from their live video platform, however, they did just spend an arm and a leg on a global marketing initiative aimed at consumers.

Communities 60

Communities YouTube Facebook Google 60

Buffer Social

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

APRIL 29, 2011

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

YouTube 180

YouTube Delicious Yahoo Social Bookmarking 180

Mindjumpers

MARCH 21, 2011

A new Danish start-up company called Memolane did very well at SXSW. They were nominated in the Experimental category at the Interactive Award Show and were positively received as they launched the public beta-version during SXSW 2011. When asked about the business model, the company has no defined plan for revenue intake.

Nielsen 218

Nielsen Foursquare API Conference 218

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

APRIL 29, 2011

Tweet Yesterday it was announced that Youtube founders Chad Hurley and Steve Chen has acquired the social bookmarking platform Delicious, which has been owned by Yahoo since 2005. Delicious will become part of their new Internet company AVOS based in San Matero, California.

Delicious 159

Delicious YouTube Yahoo Social Bookmarking 159

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Is my audience on the platform? Definitely.

Questions 104

Questions Banking Insurance HootSuite 104

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Wondering which social platform is right for your brand?

Content 99

Content UGC Instagram Social Media 99

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. So CMOs globally (and in India) are taking flash mobs to social platforms to give them a new lease of life. Flash mobs have a way of engaging the audience.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Socialmedia.biz

JANUARY 14, 2020

For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016. For example, Grand Theft Auto V was unveiled in October 2011 and wasn’t available in the market until September 2013.

Examples 78

Examples Social Media Marketing Upcoming 78

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Social media, community & review management.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. What does mobile mean to your company? Cross-Platform Is a Must. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. But 2020 may be the year it sticks across all platforms and properly overthrows the “I” word in places it’s reigned supreme—namely, Instagram. In response, platforms are doubling down on “creator hubs” that make it easier for creators and brands to connect.

Influencer 145

Influencer Trends Marketing Guidelines 145

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Several webinar platforms now support this feature.

Collaboration 234

Collaboration Eventful Exercises Education 234

Convince & Convert

APRIL 5, 2013

Callan Green , Senior Social Media Specialist at Sony , joins the Social Pros Podcast this week to discuss the layout of Sony’s social media team, how to find success on Pinterest, and playing to strengths on different platforms. She also tests new platforms and devises strategies for expanding to them.

NGO 153

NGO How To Team Social Media 153

Akamai Marketing

FEBRUARY 3, 2011

Yes, your customers are PROBABLY using social media platforms everyday, but before you follow them into the rabbit hole, find out which platforms they are using and how. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Strategies are created with tactical ingredients.

Social Media 138

Social Media Klout Policies Consultant 138

agora pulse

OCTOBER 6, 2020

back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. The marketing budget of most brands increased following COVID-19.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

The Social Media Incubator

OCTOBER 4, 2011

Roost , a technology company located in San Francisco, CA, is committed to helping small businesses go social. In September of 2011, they conducted a study by analyzing Facebook and Twitter posts created on the Roost platform by over 8,000 small businesses across more than 50 industries. But to get even more explicit.

Social Media 100

Social Media Small Business Study Twitter 100

Likeable

JUNE 18, 2020

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. In 2011, she founded NewME, the first global accelerator for minorities. She’s also a dynamic entrepreneur. You can join Rachel’s 1.7

Social Media 92

Social Media Instagram Education Communities 92

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 billion users.

B2B 190

B2B MySpace Startup Social Networking 190

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Nokia fans spend $107.32

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Platforms we use to gather data shape the results we get and can report on; by using a different platform, we end up getting different results. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

ProBlogger

MARCH 31, 2011

If you’re considering blogging, or if you are blogging and it’s not doing what you want it to do, then you might look into a different blogging platform to help you achieve your online goals— Compendium. As of March 2011, Compendium’s pricing ranges from $3,500 to upwards of $50,000 a year, based on the needs of the client.

Platform 42

Platform WordPress Engineering Open Source 42

Talkwalker SM

SEPTEMBER 7, 2016

With over 59 million followers in its community, the magazine has posted some of the most popular images on Instagram over the last year, with its average post generating over 500,000 likes and 1,000 comments. How do you present an online financial company such as Paypal on social networks? post a day over the same period).

Instagram 60

Instagram Brands Sports Travel 60

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. This post has been refreshed for 2017. How does chat work?

Social Networking 111

Social Networking Social Media Examples Video 111

ProBlogger

APRIL 19, 2017

Social platforms have risen and fallen. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. It is a fascinating time. Sujan Patel.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. In other words, behave in social platforms just as we would in real life. Why is anyone – a person, a company – embarking on social media?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

And given that most celebrities still treat these platforms as megaphones, barely, if ever, actually responding to fans, who could be blamed for not noticing their absence? Even if Fast Company tries to tell you so. Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011.

Class 233

Class Campaign Klout Influencer 233