Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings.

Twitter 419

Twitter How To Reputation Curation 419

Proactive Report

DECEMBER 29, 2010

On the other hand it opens the door to greater risk and the need for constant vigilance, as inaccurate information and bad news can spread rapidly online. Have a community strategy –don’t jump without a parachute. If not, put it on your 2011 PR goals. Here the key features of his plan. Follow me on Twitter.

Reputation 108

Reputation Trends Training Case Study 108

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? If you are inspired to add a comment with your thoughts, please visit Why Facebook and Twitter are Old News in your browser. Not last week. This was refreshing.

News 107

News GPS Twitter Facebook 107

Unmetric

OCTOBER 25, 2019

This is great news for customers of both Unmetric and Falcon. In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2011, we set out to elevate the way marketers create and analyze their social media strategies. From this, Unmetric was born. Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL’s spate of content-focused acquisitions continues – first TechCrunch , now the Huffington Post as the New York Times reports on its latest move. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care?

Lurker 203

Lurker Klout Policies Consultant 203

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Small Business Mavericks

APRIL 28, 2011

But unless you’ve heard the news, you might not guess who the buyers were. They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Users of Delicious have until July 2011 to accept AVOSs terms of service and to transfer their bookmarks.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Idaconcpts

MAY 4, 2011

Way back in August 2010, the social news website Digg.com updated to version 4 – more or less sealing its doom. According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. click for larger image).

Reddit 157

Reddit Digg Aggregator Journal 157

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

APRIL 4, 2011

But evidently, the news went viral on Twitter and it wasn’t even true. A user put up a fake news page, tweeted “RIP Jackie Chan&# and @tweetmeme (and its followers) did the rest. If one person can achieve top Twitter trends status with fake news, how much easier should it be to do with real news?

Social Media 98

Social Media Case Study Press Release Small Business 98

Ari Herzog

SEPTEMBER 8, 2018

I wrote in 2011 about paying Feedblitz to deliver my posts to your preferred reader. But, due to that company now charging pricing tiers that don’t fit my needs, and cognizant that WordPress has a built-in feed address, I’m leaving Feedblitz and you can add this feed instead. Related Stories Did You See My New Blog Layout?

FeedBlitz 70

FeedBlitz WordPress Feed Feedly 70

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Ari Herzog

SEPTEMBER 8, 2018

I wrote in 2011 about paying Feedblitz to deliver my posts to your preferred reader. But, due to that company now charging pricing tiers that don’t fit my needs, and cognizant that WordPress has a built-in feed address, I’m leaving Feedblitz and you can add this feed instead. Here’s a link to the signup form.

FeedBlitz 70

FeedBlitz WordPress Feed Feedly 70

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. What does mobile mean to your company?

Mobile 180

Mobile iPhone iPad Training 180

agora pulse

OCTOBER 6, 2020

back in February 2011. Why not team up to offer your new clients a discount at a local restaurant or help a charity promote their campaign? In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. In June 2020, respondents’ firms planned to spend 12.6%.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Ari Herzog

AUGUST 2, 2011

It’s usually the creative juices of theater company and dance studio executives to galvanize their troops and put on a 5-minute show set to music. But what happened in Grand Rapids, Michigan in January 2011 was the exception. Profiled by ABC News , the mayor is one of the featured singing guitar players. Photo by OzInOh.

Flash Mob 145

Flash Mob Video Training YouTube 145

Convince & Convert

MARCH 10, 2013

Twitter became (and still is) the headline news of the modern age. Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. Nestivity’s mission is big, and meaningful.

Twitter 167

Twitter Nielsen Forums Digg 167

Laurel Papworth

APRIL 22, 2012

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Any bets as to when the banks start fighting back a la Fox News and Media? Interest.com October 15th, 2011).

Banking 85

Banking Statistics Communities Exercises 85

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. She’s also a dynamic entrepreneur.

Social Media 92

Social Media Instagram Education Communities 92

Socialmedia.biz

JANUARY 14, 2020

As you can see, the image doesn’t really communicate much, but the gaming community was expecting a big announcement to come from Rockstar Games, and were well aware of how the company promotes upcoming games—which explains why the post made the front page on Reddit within minutes of being posted.

Examples 78

Examples Social Media Marketing Upcoming 78

Proactive Report

JULY 3, 2011

Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Some companies have put a monetary value on their fans and followers: McDonald’s fans spend $159.79

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? This is good news for brands, too. Instead, “Creator” is emerging as a preferred term.

Influencer 145

Influencer Trends Marketing Guidelines 145

Convince & Convert

DECEMBER 28, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. (Happy Holidays! This is #3.

Types 137

Types Training Twitter CoTweet 137

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Twist Image

AUGUST 28, 2011

As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships? If it's clear that it's a paid placement and the author of the content is not a mystery, I'm fine it because the audience and community will decide.

Marketing 102

Marketing Survey Advertising Reputation 102

Hootsuite

JULY 4, 2022

But it’s not just digital banks and fintech companies that find success on TikTok. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. @revolutapp My money don’t jiggle jiggle, it folds. Revolut #FYP #mymoneydontjiggle #jigglejiggle ?

Questions 104

Questions Banking Insurance HootSuite 104

Small Business Mavericks

MARCH 12, 2011

That surely must be good news. Perhaps another company will take it and make something out of it. Still no word as to who the new owner of Delicious might be. Tags: Delicious , social bookmarking , yahoo This entry was posted on Saturday, March 12th, 2011 at 10:27 am and is filed under Social Media.

Delicious 79

Delicious Yahoo Small Business Social Bookmarking 79

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. News releases. Video allows the communication of body language, tone of voice, facial expressions, and personal characteristics. Simply put, people love video.

Video 119

Video Marketing Embedding Engineering 119

Small Business Mavericks

FEBRUARY 13, 2011

There have been several reported news stories in recent months related to employees of one company pretending to be a customer of a competitor, and making disparaging remarks about that competitor. Caroline Melberg says: February 14, 2011 at 12:33 am Is Your Customer Service Up To Scratch? About Us What’s a Maverick?

Reputation 87

Reputation Case Study Press Release Small Business 87

Diva Marketing Blog

SEPTEMBER 21, 2011

My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston. I've always thought that starting a company was something you did after you had years of experience. this vibrant community has more than 250,000 biz owners who drop by each month! Contest ends midnight October 7, 2011.

Small Business 101

Small Business Brands Reputation Compete 101

Waxing UnLyrical

NOVEMBER 14, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogroll 214

Blogroll Class Postrank Comments 214