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Can Facebook Communities Replace Company Websites?

Firebelly

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. For one, effort should be taken to make the Facebook page effective as a community tool. Probably.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&# Guest post by Maggie McGary.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

How Social Media Strengthens Companies [infographic]

Mindjumpers

Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced.

How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. About Us What’s a Maverick?

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

With that, I know that The Vogue has successfully completed the biggest struggle of social media marketing: understanding what your followers want. Build your community using relevance and use something you can have through an email newsletter: conversation.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. How big your marketing or social media team is will define how many licenses, tools, and headcount you need to secure funding for.

Infographic: 5 Companies That Are Rocking Social Media

Social Media Marketing

This infographic was created by Voltier Digital , a content marketing agency based in Florida, specializing on the creation and promotion of impactful content marketing campaigns for businesses of all sizes. We all know the usual names of companies that are doing well in social media.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager?

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The difference between an audience and a community in new media

Akamai Marketing

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. Content Development/Marketing. Pay-Per-Click (PPC) Marketing.

Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. I cannot possibly forget Robert Scoble’s apology to the SEO community as a whole, saying that he was wrong. SEO Company Forces Google to Out Them.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program.

Are You A Business Or A Media Company?

Small Business Mavericks

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. So how can marketers and PR professionals use Twitter more effectively? Twitter for B2B Marketing.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Many companies neglect the PR side of the social media equation.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution?

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them?

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [

Online Community Activism with GetUp and Prosper

Laurel Papworth

Some commentators have described Prosper Australia’s Buyers Strike as “irresponsible” because it threatens to disrupt the orderly market in real estate. Regulatory affairs will become redundant, unless they learn how to work with online communities. Don’t Buy Now! Prosper.org.au

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. Marketing & PR. And every company wants to claim innovation, right?

5 Tips on How to Communicate to Your Customers Online

Mindjumpers

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. 3) Be personal and show what your company stands for.

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Be a Social Business: PR Trends in 2011

Proactive Report

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena.

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!).

Facebook Launches Questions

Mindjumpers

Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community.

Let The Grocer Teach You E-mail Marketing

Small Business Mavericks

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen.

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9 Things to Include in Every Speaker Request

Almost Savvy

Professionals, Business Owners, Students, Marketers, etc.? Note: While I understand the desire to market events in such a way that they appear to be “must attend&# opportunities, if it does not set realistic expectations, we run the risk of disappointing particpants.

Why And How To Scale Social Business Programs

Dave Fleet

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits.

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