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Changing Trends in Social Media Can Influence Your Business Model (part II)


Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites.

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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. I cannot possibly forget Robert Scoble’s apology to the SEO community as a whole, saying that he was wrong. SEO Company Forces Google to Out Them.

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The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

Are You A Business Or A Media Company?

Small Business Mavericks

A media company. But what does it mean to be a media company? These include forums, blogs, community websites where industry news can be published, wikis, etc. Whatever it is, if you are a media company, then you’re a power to reckon with.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.)

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. An active and helpful support forum?

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A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc.

4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It’s interesting to note, however, that what worked in 1992 still can work in 2011. Now, in 2011, article marketing is still a powerhouse despite the Panda update. Forum Marketing – OK, I’m being a little bit misleading here. Today’s forums are 1991s bulletin boards. Still, those old bulletin boards were a lot like forums. communities, a website is still the perfect online marketing tool.

Sony online communities hacked

Laurel Papworth

Playstation and other online communities have been hacked. Odd that Sony didnt remove it from the Playstation forum – transcribed from hacker webpage. If you are the community host YOU are responsible for protecting members online. Also, the consumer now has the same tools that big companies have – these guys are shutting down Sony, using community tools, as a response to the corporates shutting them down using corporate tools.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !:

6 Tips for Building A Sustainable Social Strategy


Whether you’re over talking and burning your audience out, over taxing people inside your program or promising levels of service via social media that your company can’t deliver, the prudent approach is to have a balanced approach.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. On Influence In Public Relations And Social Media | Waxing UnLyrical says: January 11, 2011 at 7:16 am [.]

5 ways to use social media for solution marketing

Buzz Marketing for Technology

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. B2B marketers often host advisory board and user group meetings, and these forums are hungry to stay connected via a tool like an online community.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

70+ Resources on How to Start a WordPress Blog


The above companies also offer hosting plans, but I’d like to focus on ones that have easy WordPress installations. Be sure to look at which hosting companies: Offer plans that allow you to have multiple domains, unlimited storage, and unlimited bandwidth.

10 Ways to Position Your Blog Above Copycats


If you’re a company, create a logo and color scheme to identify your blog from all the rest. In a thread on the WordPress forums, some users mentioned visiting Stolen Content to report content thieves. A strategic way to build your community on your blog is by networking.

The Success of Customer Service is Dependent Upon True Social Engagement

Techipedia: Tamar Weinberg

Indeed, social media is useful in at least six parts of your company’s functions : sales, marketing & public relations, customer service, research & development, human resources, and executives & management. Large companies seem to fail at social media in many ways.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Conversely, some organizations actually use their website as their home-hub for all of this activity by creating forums for social interaction, and embedding videos onto their website, doing away with any other website platform but their own. This is a guest post by Andy Havard.

44 Blogging Questions and Answers


Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare.

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s).

The Gamification of Social Media

Social Media Marketing

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. I could see companies like Radian6 (recently acquired by ) acquiring Empire Avenue as an adjunct to their business. Empire Avenue is the new game in town.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

In you guessed it–another guest post–Wayne Howard describes his method for quickly building the following for a new blog, using tactics such as Facebook postings, the BloggerLuv community, Twitter, LinkedIn and contests. then provides tips for maximizing company blog success.

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What’s a social CRM going to do for my business?

Janet Fouts

There are actually quite a few social CRM services allowing you to tap into what people are saying about your company and reach out to them. Some are really a contact management system that allows you to use social media listening strategies to keep tabs on your customer database, while others offer a way to create communities around your products and then your sales and support team can interact with them. As a social media coach I work with a lot of companies.

What the Playground Can Teach you about Social Media

Convince & Convert

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Remembering that the social world is really a combination of communities and groups who move in ever widening (and connecting) relationship circles, be sure your PR and social media efforts follow the rules that every smart small business marketer needs to know. Go beyond writing a press release , a blog or posting company content into social streams.

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

I am currently responsible for the marketing and sales efforts at a Centex branded community in the Coastal Carolinas Division. How do you adjust your personality and values to the public forums of social media and still stay authentic and your ‘true self?’.

4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

This event is held by the Ohio Small Business Development Center at Columbus State Community College. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Social Brand Forum 2013.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

Why Don't People Get Social Media Is Not Private Communication?

Diva Marketing Blog

the world is becoming too fast, too complex and too networked for any company to have all the answers inside. Redner did get that social media is public forum and knowingly used twitter to publicly vent.

Negative reviews – Proof that responding works!

The Way of the Web

Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. If only I’d had the 2011 ‘The Retail Consumer Report’ from Harris available at the time. (h/t

11 Big Social Media Mistakes

Absolute PA

If the extent of your social ‘networking’ activity is posting updates about you, your company and products. Think quality over quantity and start building a community and valuable relationships instead. Don't slip on a banana skin!

Case Study: How Two Moms Are Making $5,000+/m Online

Viper Chill

My products were selling well and had been picked up by a big baby products catalog (One Step Ahead), but I just couldn’t do both anymore – raising three little kids (they were under the age of 6) AND running/growing a company.

My Journey from Clothes Shop Worker to Lording the Internet

Viper Chill

For the next year I spent most of my online time on a DJ forum known as It ran vBulletin and was the most popular DJ’ing forum online. It was a forum for DJ’s, running phpBB, and it was actually fairly popular. Some companies will just never get it.

Geek curry night in Peterborough…

The Way of the Web

We’re getting a reasonable amount of people checking out the site regularly, more and more people are registering and posting in the forum , the Facebook page has got 34 Likes so far, and the Twitter account has 25 followers. And particularly as it’s revealed how many talented and skilled people are in the area – as a result, it’s led to the founding of digital design and development company Jodanma , of which I’m a co-founder, for example.

How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. Heck, even your local water company are probably paying someone.

20 Ways to Make More Money from Your Blog


A few weeks ago, on the ProBlogger Community Boards , I started a new forum topic titled, “Help Me Monetize 1,000 Visitors Per Day.” That wasn’t going to happen anytime soon, so I sought advice from fellow ProBlogger forum members, undertook my own research, and carried out my own experiments in a quest to discover alternative ways to increase the revenue I generated from my blog. This guest post is by James Penn of

Sell $20,000 Worth of Your Next Ebook


Involve your community in the ebook process. The more you involve your community, the more your community is going to want to be a part of what you’re doing. Some things you could do to get your community excited about your ebook: Have them come up with the title or subtitle of the ebook. Send your ebook to your friends and network community. Prepare a community … that you’re a part of.

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Client solves Ecommerce for WordPress via Open Source

The Way of the Web

And there’s a growing forum community on the site which is worth checking out.

A Blogging Exit Strategy: Sell Your Blog


You can write about the intent to sell on various forums to help spread the word. Remember too that you could always partner up with another blogger or company and sell a percentage of your blog. This guest post is by Carl of

How to Write Amazing Product Reviews


In my case, I have a pretty clear policy that anything I test goes back to the company. Do communicate with the company. I usually make a point of circling back to the company that made the product, and having a brief conference call or email exchange to discuss both the pros and cons that I found while reviewing the product. First, doing this creates a bridge between my readers and the company—a great way to funnel future feedback to them … or from them. .