Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Wired: Trolls Pounce on Facebook’s Tahrir Square. Facebook as a battleground.

Trends 258

Trends Facebook Sports Blogosphere 258

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

Social Media 249

Social Media Strategy How To Foursquare 249

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Sherrilynne Starkie

AUGUST 20, 2012

Here’s one I wrote in January 2011 that continues to attract readers. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. Originally published January 12, 2011).

Groups 337

Groups Groups Sports Notification 337

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Profiles: Facebook. million Twitter followers –– 30 times more than his company! Profiles: Facebook.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Diva Marketing Blog

OCTOBER 27, 2011

Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. Just for fun, which Fortune 500 company do you think claims this bathroom? . The company's brand value is to create an "ambience based on human spirit, sense of community and need for people to come together."

Blogosphere 64

Blogosphere Library Retail Collaboration 64

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. Brands were concerned about things like audience sizes and how fast they were growing their communities. From this, Unmetric was born.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. Networking on social initiatives. “Hipsterfying” a taboo.

Social Media 248

Social Media CSR Campaign Collaboration 248

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Creates a common understanding of the company. Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. Social media is ultimately about establishing relationships.

Social Media 249

Social Media Brands Policies How To 249

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Ari Herzog

JUNE 9, 2011

You are never asked to like the company on Facebook or follow them on Twitter. Are Facebook and Twitter less important in 2011 as they were in 2009? There is no denying Facebook and its ilk are important but when are 600 million users too many to stay on one website? Not last week. This was refreshing.

News 107

News GPS Twitter Facebook 107

agora pulse

JANUARY 18, 2017

Here at Agorapulse we’re about to make a big decision about our Facebook pages. And we do our best to reach all language groups on Facebook without alienating others. Facebook Global pages incorporate the best of running individual national pages with the advantage of directing users to their local version of the page.

Facebook 60

Facebook Hotels Communities Examples 60

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. This is a guest post by Ekaterina Walter.

Press Release 192

Press Release Airlines Skills Retail 192

Buzz Marketing for Technology

FEBRUARY 2, 2010

Share this on Facebook. Imagine it is New Years Eve 2011, just 2 short. Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Campaign 213

Campaign Social Media StumbleUpon Digg 213

The Social Media Incubator

NOVEMBER 3, 2010

by admin on November 3, 2010 According to CNET News , the company Coach Leatherware has seen a virtual outcry of negative feedback along with some shocking images posted by online visitors for using animal fur in some of their products. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

Social Media 100

Social Media Small Business Foursquare News 100

Laurel Papworth

JUNE 14, 2011

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. 2/3 are on Facebook. 3,000 fans (better get to work!). then Twitter. Stjornlagarad.

Gov 2.0 93

Gov 2.0 Crowdsourcing Ustream Facebook 93

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. But it’s rare to see such fan love on Facebook and Twitter. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Small Business Mavericks

APRIL 18, 2011

Yesterday, I went to bookmark something at the site and I got a message saying Mixx had been purchased by UberMedia , which I found interesting because the rumor is that the company could soon be launching a Twitter competitive site. Mixx is popular, but it’s not as popular as, say, StumbleUpon, Digg, Facebook, or Twitter.

Small Business 156

Small Business Tweetdeck Twitter Case Study 156

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Mobile 180

Mobile iPhone iPad Training 180

Twist Image

OCTOBER 23, 2017

That's up dramatically from 5 minutes a day in 2011, and 15 minutes in 2013. 42% of children have their own tablet device - up from 7% four years ago, and less than 1% in 2011 according to the study." The biggest problem? We have close to no data/science on what this really does to children, because the tech is so new. business blog.

Mobile 73

Mobile Apple Survey Data 73

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

Ignite Social Media

DECEMBER 8, 2017

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Must Have #5: A Community. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. pts Settings.

Project 170

Project How To Class Posterous 170

agora pulse

OCTOBER 6, 2020

Further, 31% of small businesses stopped updating their Facebook pages at this time. Brands are seeing an engagement rate of just 0.09% on Facebook. back in February 2011. In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Here are my top tips.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people.

Twitter 167

Twitter Nielsen Forums Digg 167

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. His creativity and successes put him on the prestigious Indiana Business Journal’s 2011 “Forty Under 40.” People matter.

Social Capital 196

Social Capital Journal Energy Campaign 196

The Realtime Report

NOVEMBER 29, 2012

The uneasy relationship between Twitter and the third-party developer community has been well documented. How is the company making its case — and what is Twitter’s counter-argument? In 2011, Twitter began to say that it intended to reserve Firehose access for “Twitter-driven” partnerships.

Twitter 189

Twitter Data Wikipedia Analytics 189

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Lorenz traces its social media etymology way back to 2011 on YouTube. Facebook has been running its Creator Studio since 2017. We don’t use the “I” word anymore. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. GE recently released a series of animations promoting a health related Facebook application.

Airlines 210

Airlines Marketing Statistics comScore 210

Idaconcpts

MAY 4, 2011

According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. However, this went against what many people felt was the point of Digg: allowing anyone to potentially make the front page of the site.

Reddit 157

Reddit Digg Aggregator Journal 157

The Social Media Incubator

OCTOBER 4, 2011

Or maybe your last venture on Facebook showed a post saying, “I know only my true friends will repost this in their status….are Roost , a technology company located in San Francisco, CA, is committed to helping small businesses go social. Their findings were not surprising: photos rule on Facebook, while quotes rule on Twitter.

Social Media 100

Social Media Small Business Study Twitter 100