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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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Most webinars stink. What can we do about it?

SocialFish

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228
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Bank Transfer Day

Laurel Papworth

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. Interest.com October 15th, 2011). This is a relationship-building exercise.”. But it’s CHANGED.

Banking 85
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Can You Trust Your Blog to the Cloud – The Pros and Cons

Kikolani

We want to be great writers, be great artists, take amazing photographs and build an engaging community. Now that you know it, how do you exercise wise judgement in your approach to it? It wasn’t really until late in 2011 that they overhauled their approach. Exercise Wise Judgement. It’s a fact of life.

Privacy 130
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Measurement… Supplemented

Waxing UnLyrical

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.]

Postrank 151