Dave Fleet

MARCH 5, 2012

A marketer’s journey on Facebook: from engagement to advertising. For that reason, capturing peoples’ “likes” at that time has been critical for a while, so companies can continue to interact with people in their newsfeeds. Still, companies (and community managers) do need to pay attention.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support. Launch a formalized advocacy program.

How To 321

How To System Social Media Management Trends 321

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Dave Fleet

FEBRUARY 7, 2011

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Fast Company: UFC and Its Gang of 4.6 Forrester: Actual Interactive Marketer Predictions For 2011.

Trends 258

Trends Facebook Sports Blogosphere 258

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Lurker 203

Lurker Klout Policies Consultant 203

Dave Fleet

FEBRUARY 2, 2011

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. See what they post; see who they engage. Solve problems – Monitor for problems with your company’s customers, and solve them.

Twitter 419

Twitter How To Reputation Curation 419

Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Creates a common understanding of the company.

Social Media 249

Social Media Brands Policies How To 249

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies.

Social Media 248

Social Media CSR Campaign Collaboration 248

Laurel Papworth

SEPTEMBER 16, 2010

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal. Want to know why ? Also birthdays.

Communities 103

Communities Facebook Avatar Social Networking 103

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

Social Networking 83

Social Networking Film GPS Communities 83

Waxing UnLyrical

MARCH 15, 2011

About three weeks ago, I took a short-term gig as the Media Coordinator for the program, and have helped garner attention from DC’s media and blogger community. Chose ONE engagement strategy and use it effectively. We chose Twitter (you can follow us @ecycle_dc ) as our main engagement strategy. Have contacts at large companies?

Social Media 195

Social Media Project Flickr Eventful 195

agora pulse

OCTOBER 6, 2020

Plus, you need to demonstrate creativity, showcase your own great social media ideas, and prove your ability to get good engagement. Brands are seeing an engagement rate of just 0.09% on Facebook. Compare this to the old engagement rate of 20%+ just 10 years ago, and you can see why it’s essential to energize your channels.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Webbiquity SMM

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people.

Twitter 187

Twitter Airlines Syndication Blogger 187

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. And in New Delhi, around 50 Delhiites took the city by surprise with a similar tactic.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Social media, community & review management.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Buffer Social

NOVEMBER 13, 2023

In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.”   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228

Examples Communities Brands Forums 228

SocialFish

JANUARY 21, 2011

This is a guest post by Rich Feinstein , CEO extraordinaire at CommPartners , a company that provides webinar, e-learning and virtual conferencing services. I recently read a post on the Midcourse Corrections Blog authored by Jeff Hurt titled Virtual Event Strategies for 2011. Create a community of webinar participants.

Collaboration 234

Collaboration Eventful Exercises Education 234

Ignite Social Media

DECEMBER 8, 2017

Care for and manage them, and they will reward you with engagements, followers, and likes. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. The key to creating successful social content is to plan ahead.

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

Webbiquity SMM

MAY 3, 2012

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. What does mobile mean to your company? Updates and winners were posted on the company Facebook page and mobile website.

Mobile 180

Mobile iPhone iPad Training 180

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It responds quickly to TikTok trends and gets tons of engagement. But it’s not just digital banks and fintech companies that find success on TikTok. million times! Watch, listen, learn.

Questions 104

Questions Banking Insurance HootSuite 104

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. Take a look at their 2011 video showing how Facebook integrates with the Spotify player.

Airlines 210

Airlines Marketing Statistics comScore 210

Convince & Convert

APRIL 7, 2011

About keeping your antennae up and finding a way to engage with speed and context. You may have heard that Bob Parsons, CEO of domain name registrar and Web hosting company GoDaddy , uploaded a video recently that showed him participating in the killing of an African elephant. Real-time business is about capitalizing on opportunity.

Domain Name 166

Domain Name Hotels Curation Social Media 166

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. Efficiency. But, Brazil?

Project 170

Project How To Class Posterous 170

The Social Media Incubator

OCTOBER 4, 2011

Roost , a technology company located in San Francisco, CA, is committed to helping small businesses go social. In September of 2011, they conducted a study by analyzing Facebook and Twitter posts created on the Roost platform by over 8,000 small businesses across more than 50 industries. But to get even more explicit.

Social Media 100

Social Media Small Business Study Twitter 100

Firebelly

MAY 17, 2012

Here’s a bit of background on my man… Daniel exemplified his good-hearted nature in 2009 with his guerilla marketing efforts for a not-for-profit called Community First Initiative. His creativity and successes put him on the prestigious Indiana Business Journal’s 2011 “Forty Under 40.”

Social Capital 196

Social Capital Journal Energy Campaign 196

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them.

List 155

List Twitter Brands Microsoft 155

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source: Facebook, April 2011). Nokia fans spend $107.32

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. There are multiple benefits of using video marketing, but three key benefits are improved user engagement, personable branding, and search engine optimization (SEO) perks.

Video 119

Video Marketing Embedding Engineering 119

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.]

Postrank 151

Postrank Campaign Tourism Social Media 151